You are missing out if you are not advertising on Google. It has become one of the most used search engines in history, and people use it to find products every day. If your product is not being advertised on Google, it’s like leaving money lying around for someone else to take. 

This article will discuss why you should include Google Ads on your digital marketing strategy. Sure you can hire the best Google Ads agency Sydney but it pays to have some knowledge of how it works and how it can benefit your business.

Generate Traffic and Leads Fast

Google Ads work fast in generating traffic and leads. If you have a new business, Google Ads offer a quick way to get your product in front of eager customers. They work so well because they allow you to target specific demographics and interests based on what users search for every day within the Google network. 

If someone is searching for something related to your products or services, it’s likely that they will click on an ad that shows up when their search is complete. You’ll see how many people are interested in your topic without having your website address show up right away. This means more leads! 

Increase brand awareness

In addition to generating more leads, Google Ads can help raise awareness of your brand. Since users are searching within the Google network for specific topics and interests every day, they will see ads from companies similar to yours that might be able to provide a better product or service in their eyes. This allows you to stand out as an expert!

Track your ad performance easily

One of the best parts about Google Ads is that you can track your results. Use this information to see who’s been finding your website but not purchasing right away, and use it as a way to reconnect with them later! You should set up an auto-responder sequence for anyone that emails or signs up on one of these ads, which will help increase conversions.

Reconnect with your website visitors 

The best part about Google Ads is that you can track your results. Use the information from Google to see who’s been finding your website but not purchasing right away, and use it as a way to reconnect with them later! You should set up an auto-responder sequence for anyone that emails or signs up on one of these ads, which will help increase conversions.

Control your budget

With Google Adwords, you can set your budget specifically for each ad that you run. The great thing about it is that you can change it according to how the ad is performing. So if your ad isn’t performing as expected, you can decrease your ad spend or stop it and move on to something else.

Google Ads is not just a way to generate more sales. It can also be used as an excellent marketing tool for driving qualified traffic and building your brand awareness across the web. We’ve outlined some of the ways that Google Ads can help you grow your business, but if you want additional advice on how to best leverage this platform, we would love to chat with you about it!