There are currently 64 million websites using WordPress. It’s by far the most dominant content management system (CMS) available, and for good reason.
You might be wondering why using WordPress is beneficial for a small business website? Or what exactly makes WordPress stand out compared to its competitors?
Read on as we discuss why WordPress is so valuable for small business website management and why you should consider using it for your own company.
This is a factor that your CFO will certainly appreciate. WordPress is completely free to use, whether you’re hoping to create a blog, an e-commerce site, or any kind of small business webpage.
There are some premium features available on WordPress, as well as VIP accounts for multinational businesses. But, you can create a professional and fully functioning website without spending a cent. Even if your website starts receiving a high volume of traffic, this isn’t a factor for their pricing.
There are many professionals able to help you develop a WordPress site. Yet, there are also plenty of free tools and resources so you can do it yourself.
WordPress is also open source, meaning it can be adapted and customized via its source code. You can edit the appearance of your website easily to suit your needs.
It’s Easy to Use
One of the biggest appeals of WordPress, and reasons why it has such great popularity is its intuitive interface and ease of use. It’s a great choice for small business website design because you can get up and running almost instantly.
Simply install the program, customize your theme, and choose your plug-ins. Standard features such as commenting and sharing social media feeds are already included upon installation.
The WordPress interface is as simple as it gets for CMS software. It’s easy to add videos and multimedia files, as well as customize themes, add extensions and plug-ins, and much more.
What’s more, with automatic updates you can ensure the platform stays up to date with the latest security features and improvements.
Last, a feature we love about WordPress is the ability to schedule posts. This lets you manage your time more efficiently, and is a great resource for small business owners.
It Will Help Your SEO
All the best website CMS services prioritize your search engine optimization. WordPress is no different, as the default for websites created via the platform is to help your page’s search engine rankings.
WordPress uses search engine algorithms that detemine ranking order to give your site the best chance of appearing in front of users.
What’s more, WordPress automatically engages in technical SEO practices so you don’t have to. Title tags and meta descriptions are generated without any input from your part. This helps with indexing and further boosts your search engine ranking.
Finally, there are plenty of plug-ins and other tools to take your SEO to the next level. A few of our favorites are Broken Link Checker, Schema, and Yoast.
Next, another advantage of using WordPress that all small business owners will appreciate is the security associated with the platform. WordPress is regularly updated to prevent the threat of hackers. Likewise, most plug-ins tend to be updated frequently too.
You only need to take a look at some of the well-known businesses using WordPress to get an idea of how trusted this platform is. Some famous WordPress users include Coca-Cola, Mozilla, and Wall Street Journal.
There are also lots of additional WordPress security features available. These can be utilized to enhance the security of your site in case you’d like some extra layers of protection. For example, there are security scanners you can use to detect vulnerabilities.
Last, there are other programs that limit the number of incorrect login attempts and additional security plug-ins.
There’s Plenty of Support
One of the best reasons to use the website services of a well-established platform is the availability of resources. WordPress has extensive documentation demonstrating how to use their product.
If you have a question about using WordPress, then it’s likely that a simple Google search will provide the answer. There is a wide variety of platforms and companies that share their WordPress expertise for free online.
There are also helpful services such as WordPress hosting for marketing agencies. These are great for marketing companies who wish to provide next-level expertise to their clients with site management tools, extra security, and additional WordPress support.
It’s Great for Integrations
Last, one of the most important reasons for choosing WordPress for your web development is the number of integrations available. Because WordPress is an industry leader for CMS, there is an incredible variety of plug-ins and additional tools for your use.
It couldn’t be easier to integrate your social media feeds, video and audio files, and other 3rd party platforms with your website.
If you’re looking to use your website to process payments, WordPress also makes this straightforward. Gateways such as PayPal, Stripe, and others are easily integrated into your webpage.
Last, many businesses use their website to publicize their events and augment attendee numbers. This is easily done with WordPress as you can integrate calendars including Google, iCal, and more.
Do You Need Help With Your Small Business Website?
While creating a small business website may seem daunting, thanks to WordPress this is an achievable task. As we’ve seen, there are many benefits of using WordPress. As soon as your site is up and running, you can start attracting customers and increasing online revenue.
For more essential digital marketing tips, make sure you take a look at the rest of our blog posts!