Each artist possesses a paramount objective that centers on the triumph of one of their songs, albums, or even a cover rendition. Goals can’t be achieved without effort. One of the best ways to become a successful artist is by utilizing the Spotify playlist placement feature. Spotify placement is a service that allows you to customize your song to fit a particular audience and music genre. With playlist placement, music curators listen to your song and then decide which playlist it is best suited for and upload it there.
Artists use various platforms for playlist placements; this is because most listeners tend to download playlists on popular platforms and then use that as a filter for which artists they prefer. Automatically, the algorithm that provides them with their music preference begins to show them more music related to that particular musician.
HOW TO GET YOUR SONG FEATURED ON THE PROPER PLAYLIST
When it comes to getting featured on playlists, there are two ways to make it possible. You can either:
- Submit the Song Directly to Spotify
When artists decide to go DIY on promotions, their best bet for getting a playlist placement is by submitting their songs to Spotify directly. This requires them to have a Spotify account and also to have a good number of followers that will listen to, and share their playlist. Submitting a song directly for placement might also require the musician to create a playlist that features other artists’ music.
- Secure a Spot for Your Song on a Curator’s Playlist.
Curators, as influential figures in the music realm, amass a considerable following of individuals who regularly visit their pages to discover new playlists. When musicians aspire to be featured on a curator’s playlist, it often entails some form of payment for the arrangement. These curators typically operate as independent influencers, boasting substantial followings on their preferred music platforms as well as their social media accounts.
HOW TO GET CURATORS TO PLACE YOU ON THEIR PLAYLISTS
Identify curators who specialize in your genre or have a history of featuring similar artists. Look for curators who align with your style and target audience.
Curators usually provide a method to send them requests on their profiles. But, the artist may need to be able to write a pitch that’s both suitable for the medium of communication and a good selling point for their music. The most important part of whichever method an artist uses to share their music is that their track is attached to the pitch.
This form of pitching blindly to a curator is known as cold mailing. However, it isn’t always a viable method because your messages might get lost among thousands of others.
You need to Follow the curator’s submission guidelines carefully. Some curators may have specific instructions on submitting your music, so adhere to their requirements to increase the likelihood of being considered.
Engage and promote curator’s playlists. Interact with curators on their platforms by sharing their playlists, commenting on their posts, and showing support for their work. Genuine engagement can help build rapport and increase your visibility.
WHAT TO LOOK OUT FOR WHEN TRYING TO GET A GOOD PLAYLIST PLACEMENT
Playlist placements are a great way to carry out self-advertising. However, like every good thing, they come with their downsides. The best way to maximize the upsides is to ensure that you’re adequately prepared to deal with the downsides. To help artists that have decided to follow the DIY path, here’s a guide on how to get the best out of your promotions and playlist placements.
RELEASE MUSIC ON MULTIPLE ONLINE PLATFORMS
You know what they say about putting all your eggs in one basket. Well, it is important for upcoming artists to upload their music on multiple streaming platforms. This helps them to feature on playlists that are spread across a worldwide audience. Furthermore, it increases their popularity and makes it easier for people to find them on their preferred streaming sites.
VERIFY YOUR ACCOUNTS
It is important for artists to ensure that they follow through with all verification procedures. Promotions sometimes involve selling merchandise and people won’t patronize an artist they can’t trust. Furthermore, it is easier to get on playlists when people know who you are and they can vouch for you.
TO AVOID HINDERING YOUR CHANCES
- Refrain from bombarding curators with unsolicited messages, repetitive submissions, or excessive follow-up requests. Respect their time and boundaries.
- Avoid sending generic, impersonalized messages to curators. Take the time to research their work and show genuine interest in their playlists.
- Presenting poorly produced or unfinished tracks can reflect negatively on your professionalism. Ensure your music is of high quality before submitting it to curators.