WhatsApp is the world’s most popular chat platform where users can send text messages, make calls, make video calls, send voice memos and locations, create and share photos, videos, and other files through mobile devices and desktop computers.

Offers end-to-end encryption and free real-time communication with users. It has evolved from a closed, text-based platform to a place where people share opinions and news with others. 

Most marketers think building an audience on WhatsApp is a challenge, but if you already have your audience list with email addresses, contact numbers, and other information on your customer data platforms. But still, if you have a problem with it, you can learn this from anDigital Marketing Courses in Pune.

All you have to do is figure out whether they are using WhatsApp or others Invite Marketers to have concerns that they don’t want to be intrusive when sending WhatsApp marketing messages directly to users.

What is WhatsApp Marketing?

WhatsApp marketing is a type of messaging marketing that promotes a brand through WhatsApp. This platform helps every brand to reach out to most people and create a strong customer relationship between them, and increase sales.

You can learn WhatsApp marketing by learning it from Digital Marketing Training in Pune.

8 Top Reasons to use WhatsApp Marketing for your Business: –

  • Deep Customer Relationships: More than 55% of people feel more connected to a brand when they use messaging apps. It makes WhatsApp marketing a foolproof strategy for building long-term and deep customer relationships. Maintaining this connection, in turn, helps brands lower their spending as customer retention is 525 times cheaper than acquisition.
  • It’s free: The only fees you might receive are data roaming fees.
  • It’s reliable:  As long as you are connected to Wi-Fi or have cellular data, you can use WhatsApp to communicate with users all over the world.
  • Worldwide availability: There are WhatsApp users in 180 different countries.
  • As a kind of magic wand for your sale: The simple trick of adding a WhatsApp phone number to your website can result in 27% more leads.
  • At least 66% are more optimistic about buying a company if they are into messaging.

WhatsApp Marketing Strategies

1. Chat with Customers in Real-Time

With WhatsApp, you can offer customer service in real-time. WhatsApp has multiple features like chat and voice or video calling that you can use to assist your customers. Not only does this have the benefit of better customer service, it also ensures that you can treat your users directly and individually. Get all the clarity of WhatsApp marketing strategies from Digital marketing classes in Pune

2. Use the WhatsApp functions

WhatsApp has many features that you can use to your advantage. For example, the platform has its own status function that you can use to upload posts as statuses that will disappear after 24 hours.

You can use this when you want to be less aggressive in your marketing, but it’s also a great way to offer promotions or flash deals to your customers. For example, you can ask them to take a screenshot of your story’s QR code and display it in your store for a discount on their purchases.

3. Set Your Goals

To start your WhatsApp marketing strategy, set your marketing goals. This step will help you focus your attention on meaningful activities and draw the line from unnecessary things. Start by reviewing your marketing funnel and looking for any weak spots.

You must have to imagine business goals that you can achieve with your WhatsApp marketing. Identify the KPIs that will help you determine whether you have achieved these goals.

4. Determine your target audience

Knowing your target audience is the foundation of all your marketing efforts and determines your success. You can try different approaches to determine your target audience. The customer profile is a classic. Creation Whichever approach you take, avoid guesswork and speculation; Instead, explore your audience.

To get started with the JTBD framework, survey 1015 of your current customers who have recently made a purchase. To create customer profiles, you can take part in surveys on social media and add data from Google Analytics, your CRM, Facebook, and Google Ads.

These tools help you identify the demographic and geographic characteristics of your regular customers.

5. Build a Brand Profile

People prefer to communicate with other people, not with an impersonal company. Hence, in order to conduct WhatsApp marketing successfully, you need to build your brand image. A brand image is a set of characteristics, attitudes, and values that your brand shares.

Market leader? They all have personalities. Apple, for example, seems creative and intellectual, Fanta – happy and easygoing, Nike – passionate and energetic. Your brand probably also has a certain personality; Try to explore it and see its main features.

This person will be the basis of your tone of voice and how you communicate with prospects on WhatsApp. Make your customers feel like they are dealing with a person. Try to use someone’s name as a signature; It works better than a company name.

6. Create a Contact List

If you don’t want to use WhatsApp just as a customer service channel, you need a contact list. The best way to get one and make new contacts is by using registration forms. on different pages of your website and offer a lead magnet like an e-book or a discount.

Consider using multi-channel forms – they allow your subscribers to choose where they want to receive updates: via email, WhatsApp, Facebook Messenger, etc. This step enables you to communicate with customers through their preferred channels. This approach, in turn, leads to more engagement and increases conversions.

7. Improve Your Communication

WhatsApp messages have impressive open rates compared to other channels. Start by highlighting your main topics and the messages you want to get across not be limited to just advertising messages.

If you want to play with it, choose smileys or people instead of business-themed objects. Another point to consider is the frequency of the messages. If you bombard your readers with news every hour, chances are they’ll be annoying. with your brand. It is best to stick to the usual practice of sending 7-8 messages a week.

8. Deliver the best to your Audience

Most customers use messaging apps for faster brand support. 60% of people believe that they will get faster responses through messengers like WhatsApp, while 50% of people find better care and advice in WhatsApp. This is where WhatsApp marketing comes in.

WhatsApp enables your brand to receive inquiries instantly and provide real-time support to customers. This feature becomes critical given that 28% of customers expect help within an hour and 18% expect an immediate response.

Final Thoughts

WhatsApp can become a great marketing opportunity if you gain brand awareness through other digital channels such as social platforms, websites, etc. Order delivery and use of conversational Chabot’s. WhatsApp is really a good platform for customer service, that’s why they are likely to use it.

Making the most of the platform can help you deliver exceptional customer experiences. If you still find it hard then you can do Online Digital Marketing Courseonline.