What's the Difference between Packaging and Labeling

Packaging and labeling are the most crucial phases of producing and selling a product. Without it, your product will have issues or be termed defective. Many people use the two interchangeably to mean the same thing. However, packing and labeling are different words.

Here are the differences between packaging and labeling.

What is packaging?

Packaging is the process of designing and developing a suitable package for a product such as a container, box, tin, wrapper, etc. it establishes the identity of your product and the manufacturing entity that it is associated with. For instance, TopPop Packaging adds that professional look to a company’s products, making them stand out. 

Benefits of packaging

Some of the benefits of packaging include:

  • Preventing contamination: Without proper packaging, your products are less likely to get contaminated by chemicals.
  • Stops leakages: Regardless of the nature of your product, quality material will prevent oozing or spillage.
  • Slowing spoilage: If you package your products appropriately, your perishable goods will stay effective for a more extended period.
  • Protection from damages: Quality packaging will prevent your products from damage and breakage during transit.

What is labeling?

Labeling is the process of attaching a wrapper or a seal over your brand or product. Its purpose is to attract customers and display relevant information such as quantity, ingredients, product name, and expiry date.

Why label your products?

The primary objective of packing is to wrap your product and prevent damage or contamination. It also helps make the product attractive and appealing. It also keeps the product fresh until it reaches the customer.

However, the critical function and objective of labeling are to inform and educate the users of the product. Labeling gives the customers the necessary information following the legal requirements of the market location and product industry.

Other reasons for labeling include;

  • Design

Labeling designs are often typically simple to ensure that the information stands out. The description details are clear and readable to communicate the sales message. However, a packaging structure can be complex to enable the overall visual presentation of the product. That’s because packing is an essential marketing tool that plays a significant part in promoting brand image. Packing requires creative and visually attractive design.

  • Focus

Packaging focuses on the way you will present the product to the customers. It focuses on the appearance and the impression the customers will have about the product. In contrast, labeling focuses on describing the product relevant to the customers. It concentrates on the information that will be presented on a packaged product.

  • Legal requirements

Labeling is essential and should meet government standards. The regulations vary depending on the country where the product is produced and sold. However, packing doesn’t have many rules but should also conform to any requirements set by the government. Such regulations include the impact of packing on the environment and will encourage the use of sustainable materials.

Conclusion

Packaging and labeling play a vital role in your business. Each has its specific purpose, regulations, design, and focus. Knowing the above differences between labeling and packaging will help you carry out each process effectively to attain its particular purpose.