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What’s the first thing you do when you wake up in the morning? Before brushing their teeth, getting dressed, or even getting out of bed, many people reach for their phones. A quick scroll through Instagram, Facebook, or TikTok is part of many a morning routine.

You probably use social media to keep up with your friends and family. But, did you know that it is also an important tool for your business?

To successfully integrate social media into your marketing plan, you need to understand social media statistics. Keep reading below to learn more about interpreting this important data!

Social Media Statistics

More than 50 percent of social media users use sites like Instagram and Facebook to research products that they’re interested in buying. This statistic should stick out to any marketing-minded businessperson!

Clearly, social media marketing is a great way to raise awareness about your business and build trust in your offerings.

General statistics can help you understand how people use social media. These statistics include information about usage time, age group and gender, and popularity by region.

Use this information to decide which sites you want to use to market your business, what time of day you should post, and who your target audience is.


Facebook is the original social media platform. For this reason, it has a huge user base that is made up of people of all ages from all corners of the world.

You can buy Facebook ads to advertise your business, but your marketing strategy will be better if you first focus on understanding how your audience uses Facebook.

Dive into Facebook statistics like daily users, gender, age, and time spent on the site. These will help you understand how to tailor your ads to the people you want to reach.


Instagram has a huge, diverse user base. And more than 90% of Instagram users follow a brand account!

Like its parent company Facebook, Instagram gives you the option to buy ads. These are natural-looking posts that are integrated into users’ feeds. When you have a business account on Instagram, you also get free access to marketing statistics.

These statistics include the number of views your posts have, the number of times each post has been liked, and the number of times a story has been viewed. This information can help you decide what content performs best with your followers.


TikTok is especially popular with younger social media users. It is a video-based platform, so you’ll have to get creative to use this site in your marketing strategy.

Like Instagram, TikTok gives you the option to create a business profile. When you use this feature, you get access to more social media stats. For example, you can track the performance of your content in real time.

If you’re still not sure how to get views on TikTok, you can try buying views. This will boost your profile’s visibility and increase interaction with your brand.

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Now that you understand the importance of social media statistics, it’s time to use them to market your business. Revamp your marketing plan with social media insights today!

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