What Type of Team Members to Bring to a Tradeshow

Tradeshows are an excellent opportunity to promote your business, generate leads with consumers, and establish valuable connections with others at the trade show. Once you get to a trade show, it can be a stressful and chaotic environment, with thousands of attendees, dozens of exhibitors, and plenty of distractions. This means that if you dont bring the right team members to man your booth, it can become overwhelming very quickly. That’s why it’s essential to have the right team members by your side to make the most out of your trade show experience. Here are some of the key types of team members you should bring to the next  tradeshow your business plans to attend.


One of the biggest reasons that businesses attend a trade show is to increase business. So a primary goal of most trade shows is to generate leads and close deals, so having experienced salespeople on your team is a must. They are the ones that will be able to give information to attendees and try to get the lead. These individuals should be comfortable approaching potential customers, delivering an elevator pitch, and negotiating deals on the spot. You want them to be knowledgeable about your products or services and able to answer any questions that attendees may have. Having salespeople at your booth is crucial to reaching the goals that you set prior to the trade show. 

Marketing Professionals

While salespeople focus on generating immediate results and try to close deals on the spot, marketing professionals can help you establish a lasting impression and build brand awareness. They are the ones that will create eye-catching displays, distribute marketing materials, and engage attendees on social media. Most of these individuals will be able to converse with attendees as well. They can also gather feedback and insights from visitors to help you improve your marketing strategy for the future. 

Event Coordinators

Trade shows can be overwhelming, and it can be challenging to keep everything organized and running smoothly. Not to mention all of the different events that happen at a trade show. You want to be sure to attend all of the events that give you a chance to network with others. Having an event coordinator or project manager on your team can help ensure that everyone knows their roles, and deadlines are met, and make the most out of the entire tradeshow. They can also handle logistics, such as shipping and setup, and oversee the overall flow of the event.

Customer Service Representatives

Trade shows are an excellent opportunity to connect with existing customers and provide them with personalized support. Letting your customers know in advance that you will be attending the trade show will allow them to plan to come for personal help with anything they have been having trouble with. Having customer service representatives on your team can help you address any concerns or questions they may have, resolve any issues, and show that you value their business. Not to mention show potential customers what effort you put into your current customers.