Amazon has changed the way small retail businesses operate. It has allowed people to sell their products online with minimal investment. Many businesses function solely on Amazon and don’t have a dedicated website for their products. These advantages make it a highly competitive platform. If you want the attention of shoppers, you need to make sure your product stands out amongst the crowd. The best way to do that is to hire a dedicated Amazon product photographystudio.Here’s a look at some of the key characteristics you need to look out for:
1. Familiarity with the Platform
Amazon has a set of rules and regulations regarding product photographs. All uploaded images should follow these guidelines to remain on the platform. Shoppers also behave differently on Amazon compared to other eCommerce or business websites. Familiarity means a professional photographer understands the unique characteristics of Amazon and adjusts their approach accordingly. Look for a dedicated Amazon product photography studio with ample experience in the field. Don’t rely on regular portrait, wedding, or nature photographers for the job.
2. Expert Photography Skills
People today are accustomed to high-quality images from smartphones or point-to-shoot cameras. They believe that it is possible to take stellar product photographs consistently without expert photography skills. Unfortunately, that’s not true. DIY pictures can damage your brand image significantly if you’re not careful. Modern consumers often shop on mobile or computers withsophisticated displays. They can see the smallest details and make purchase decisions based on that.Professionals will expert Amazon product photography skills will ensure all images are a faithful representation of the product and don’t have any distracting flaws.
3. Professional Equipment
Professional photographers use high-quality equipment that allows them to create a wide range of moods. For example, they set the stage by using different kinds of lights. They adjust the intricate and detailed camera settings to get the best results. Photographers also use expensive and effective lenses to capture all of the defining characteristics of the product. Hire a photographer that uses good-quality and proven equipment. Most studios mention their commonly used devices on their website for everyone to see. You can also ask the photographer directly to see what kind of equipment they use.
4. Understanding of Target Audience
Understanding the target audience is an important aspect of professional Amazon product photography. If the target demographic is old and classy, you may want to make sure the product images are elegant and subtle in appearance. If the target demographic is young and youthful, the product images should reflect that as well. An experienced professional will always conduct research and ask clients questions about their business or brand. If the expert doesn’t ask questions or take your advice, consider switching to a different studio.
5. Ability to Edit Images
Editing is an important aspect of Amazon product photography as well. While professionals use good-quality camera equipment, the resultant images still need a little bit of refinement before they are ready for public viewing. Experts spend hours editing images with the help of programs like Photoshop to ensure they are perfect. They remove distracting elements,highlight the product’s exciting features, and ensure the images are good for all kinds of displays. Unedited pictures look incomplete and won’t impress your target audience.
6. Knowledge of Branding and Marketing
Knowledge of branding and marketing can help ensure the product images are purposeful. When you compare carefully planned product photographs with general pictures of the items, the difference is immediately apparent. Product photographs often tell a story about the item. The lighting, set-up, angles, etc, help customers feel the intention of the photographer, which can influence their purchase decision. That’s one of the reasons why professional Amazon product photography stands apart from DIY work.
7. Willingness to Research
Every business is different and has different goals. Just knowledge of marketing or branding isn’t enough to produce effective images. The photographer should take the time to understand the client’s business to provide nuanced services. For example, they should research the target audience, competitors, industry trends, and collect data directly from the client as well. If the photographer doesn’t invest time into research, they won’t be able to provide nuanced and targeted product images.Businesses can’t afford to upload lackluster and generic product pictures on competitive platforms like Amazon.
8. Communication Skills
Your photographer should communicate with you throughout the project. They should ask questions, offer advice, explain the process, and keep you up-to-date on different aspects of Amazon product photography. The results are better if clients are more hands-on with the project and provide their input regularly. If your photographer doesn’t communicate directly or is vague on the details, consider hiring a different studio for the job.
9. Reasonable Pricing
Product photography pricing can range from anywhere between $500 and $5,000 per day. Conduct some research to determine the average cost in your local area and request quotes from studios nearby. You can compare the costs, see what’s covered in the estimate, and determine which studio offers maximum value. Expensive Amazon product photography isn’t always good. You may find helpful and experienced professionals at a reasonable cost. It is a good idea to choose a slightly more expensive studio in the local area instead of hiring an affordable one a few towns away. You will save a lot of money on shipping costs.
10. Contact with Reputable Modeling Agencies
Many businesses like investing in dynamic and descriptive product images, which is why they involve models. Make sure your photographer has contact with reputable modeling agencies and can get the right models for your brand. For example, if you want to sell products to children, you will need child models. If your product targets sporty and athletic men, you will need male models.
All of these characteristics will ensure you have good-quality images for your product page. Experienced professionals and established studios may seem like a heavy investment at first but professional Amazon product photography services offer good ROI. You’ll earn back the money invested in no time.