Simulcasting is one of those broadcasting terms that people used during ancient times while referring to digital analogues. The term simulcasting has been replaced with the new term “multi-streaming”. However, some platforms are still designed according to the simulcasting program. For example, melon has the fastest stream software with simulcasting built-in options. Please continue reading if you want to know more about simulcasting and how it works. 

 What is Simulcasting?

The term simulcasting has been derived from the words simultaneous and broadcasting, and this is precisely what it means. Simulcasting means broadcasting simultaneously on two or more channels. For example, if a TV or radio show is being broadcasted on two different channels at a given time, this is simulcasting. Therefore, we can say that it is a successful approach used to expand your reach and share your content with more and more viewers. These days simulcasting has become a way of sharing live streaming videos on popular social platforms such as Facebook and YouTube. 

How Does It Work?

Earlier during the 1940s, simulcasting was introduced to the world by America, where NBC and CBS started to broadcast many programs on TV and radio. However, today the term simulcasting is used to describe content sharing through digital platforms. Whether it’s a sports event or a virtual seminar, a live speech, or a political event, everything can be streamed on various platforms simultaneously within a snap of fingers. The simulcasting system consists of repeaters installed to ensure connection stability. The video streams sent by clients are stored in the server first. Although these videos and images might differ in quality and resolution, the server can quickly manage three to five videos sent by a particular client. It then shares a copy of the video stream with other users and corresponds according to the capabilities of their devices. 

Benefits

Simulcasting has helped people quickly share content on different social media platforms and it has helped in getting the information across. In addition, it helps increase the reach of similar content multiple times by engaging different people using different platforms simultaneously. Social media is used mainly for engaging the community. Without multiple simultaneous streaming options, it would have been challenging for the companies or social media influencers to get their message across different platforms. Since different platforms have different advantages in terms of audience engagement and experience, simulcasting helps tap on all available options in one go. For example, some platforms have higher video engagement, while others prefer images and texts. Broadcasting simultaneously helps get the maximum benefit from all the available social media options without worrying about creating new content or its editing, formatting, or other value addition. Furthermore, the ease of use allows the content creators to save time and help them work with limited resources. For instance, YouTube gives the feature of saving a live video for the viewers to watch later, so the content creator does not have to upload the same video again.