Did you know that 69% of people prefer video over text when they are learning about a service or a product? Have you been hearing the term video brochure but are asking yourself “what is a video brochure?” If so, you are in the right place. 

We are going to share the ins and outs of video brochures in our guide below.

What Is a Video Brochure?

In lamest terms, these are cards that have an LCD screen housed in them along with a USB memory to hold video content and an onboard sound chip. When a user receives the video brochure and they open it, a video will automatically begin to play and greet the user with whatever video it is programmed with. 

Advantages

There are plenty of advantages of sending a video brochure in 2021. One of those is that you can create more connections through the power of video. A video brochure will definitely be a lot more memorable than a paper brochure, especially right now because they are not very common. 

Video that is done well will help captivate the person on the other end and draw them in with a hook. Using video will allow you to be more personable and give you the opportunity to connect with your potential client.

Another advantage is that you will be able to make a lasting impression with people. Use fonts and colors that will resonate with your target audience and make sure that the cover is unique but still speaks to your potential clients. If you are able to keep someone engaged with your brochure they will not forget about you and will more than likely become a customer in the future. 

Customization

One of the best things is that you have plenty of options when it comes to customizing your video brochure. You can opt to make it portrait or landscape. Also, choose whether someone opens it from top to bottom or left to right. 

There are also options to add pockets for brochures or cards if you want to send more information with your video brochure. As far as size goes you are free to choose whatever size you prefer. 

Common Size Options

Although you can opt for a video brochure in any size the most common sizes are business card sizes, A4, A5, A6, and video brochure boxes. Not only are there different sizes you can also opt for a different shape if you do not want the typical rectangle shape. 

You can even embed your video brochure into a box and put things inside the box such as free samples. 

Feeling Like a Video Brochure Pro?

We hope that now that you know “what is a video brochure” and the advantages, you can make an informed decision whether or not this will help your business sales. 

Did our blog post help you out? Please browse the rest of our business section for our latest tips.

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