What are some common website issues in 2022, and how to solve them?

Launching your business website can be alluring in the digital world, but keeping it up-to-date can be time-consuming and challenging. According to the Hosting Tribunal report, there are around 2 billion websites on the internet, of which only 400 million are active.

Whether it is a B2B or B2C web design in London, it can never avoid issues but what keeps it at the top of the trends is- problem analysing, troubleshooting and upgrading. However, businesses do not prioritise or spare a budget for website maintenance.

In addition, companies often hand over website management to receptionists or non-technical people, and then their website fails to bring in the desired customers. Moreover, their goals to boost leads, generate traffic, and increase conversions never climb the ladder because they fail to address the most common yet crucial website issues.

5 major website problems and their solutions

Slow loading speed

“The conversion rate is affected by the first five seconds of the page load time, and it drops by around 4.42 % with each additional second of load time.” (Portent)

Website load time has great importance, and losing customers because of poor load time can be the last thing you want. However, to decrease website load time, save time and get efficient results, you can hire an SEO agency in London or can follow some of the tips below:

  • Choose a performance-focused and optimised hosting solution
  • Optimise and reduce your images
  • Eliminate unnecessary redirects on your website
  • Cache your web pages to reduce the time required for a server to generate and serve a page to the visitor’s browser. 
  • Remove unnecessary characters, space, comments, and other elements to reduce file size. 

Outdated design and clutter

Cheesy & unrealistic stock pictures, auto-playing audios or videos, and other outdated web design features are not likeable to audiences. 

“38.5 % of web designers agreed that outdated design is the major reason why visitors leave a website.” (GoodFirms)

You would be losing more money with an outdated website than the income you gain by investing in professional SEO services in London.

  • Include white spaces 
  • Highlight your achievements and capabilities
  • Use realistic and relevant visuals
  • Keep your website content up-to-date and post regularly
  • Use web-safe fonts

“In addition, avoid cluttering your website because 84.6 % of website designers believe that crowded website design is the most important mistake made by small businesses.” (GoodFirms)

For example, your home page does not need the congestion of every single thing you do, so keep it simple and design it strategically. 

Ambiguous user journey

If you keep it easy for customers to visit your website and turn into customers, you need to make their journey simple and quick. 

  • Segment your services or products in a clear and intuitive fashion
  • Include a search bar to improve the user’s journey
  • Keep your contact forms simple and avoid overflowing them with information fields
  • Keep your website content concise and use easily understandable language
  • Save visitors from click fatigue by providing the necessary information in a few clicks

The website is left to rot

Many small businesses never visit their website once it goes online because they think it does not provide continuous support, lack knowledge, or their trials turn into disasters. Moreover, they leave it to an unprofessional person in the company who completely ignores it.

The technical maintenance of the website should be left to the experts. However, if your business can afford it, hire an in-house developer or hire freelancers who fit your budget. 

Not optimised for mobile

“50% of users do not want to download an application, and hence, they use the company’s website for shopping.” (Google)

Not only are mobile-friendly websites important for businesses, but many companies also do not realise if their website is mobile-friendly or not. According to Smashing Magazines, around 17% of websites are considered mobile-friendly by Google. 

As a result, during website design, it is essential to consider all screen sizes in order to rank high in SERP, and for that, you can hire the best SEO agency in London.

Tips to make your website responsive:

  • Select a mobile responsive theme
  • Use readable fonts
  • Remove pop-ups
  • Change CTA button size and their placements

Lack of SEO optimisation

Your website cannot just go on the search engine and display itself in front of the visitors; for that, you need to optimise it and apply SEO strategies. 

People search for different keywords in search engines, and your website needs to have relevant content in order to show up in SERP. However, you must not stuff your content with keywords and offer unrealistic content. 

SEO involves on-page and off-page optimization and, when used strategically, can boost online visibility and increase organic traffic. However, applying SEO can be the biggest challenge, and it is ideal to benefit from the best SEO services in London.

Tips to optimise your website or SEO

  • Conduct keyword research and use it across your content
  • Offer insightful content
  • Optimise URLs, meta tags, headlines, and subheadings
  • Include internal and external links
  • Guest blog, promote on social media and use influencer marketing

Keeping customers in mind and offering the best services to them is crucial. However, there is much more to a website than simply putting it up on search engines, and it can bring a lot of customers if maintained and updated regularly.