We all know that English is a global language. Therefore, it is widely used in the digital world. But assuming that English is the only language is not sufficient because people also speak another language than English, which is their native language. Therefore, keeping your website in English will hinder your business growth.
You won’t be able to attract potential customers that speak a language other than English. What to do then? For this, you must translate your business content into multiple languages. Here, you must make a rational move by hiring a Chinese website translation service to translate the content in a way that it resonates with the target market.
You must be wondering that it must be a difficult task to look for a localization solution. Believe me, due to technological advancement, it is not as difficult as it used to be.
What is Website Localization
In this era of digitalization, many companies have moved from brick-and-mortar stores to the e-commerce business. For this reason, they are developing websites for their company. Websites are the first interaction of the customer with your business.
If your website is not in not localized, then customers will turn to other websites, and you will lose a major share from the global market. Do you know what website localization is?
It is the process of translating the website while keeping the cultural and regional intricacies in view.
The important thing to note is that localization is not only about translating your website. However, it is an essential part of the process. It alters your website that resonates with the culture.
For instance, if you want to localize the website for the Chinese market then you should go for Chinese Localization Services because they will change the measurement units, and currency according to the Chinese target market.
Localization also deals with changing other aspects of the site, such as graphics. Graphics are important because some colors are considered auspicious in some regions and the same colors are considered a bad omen.
Moreover, the practical application of the website should be easy to navigate. Additionally, you need to be aware of the fact that in some target markets, people give importance to testimonials.
Therefore, they must localize their website by considering this thing. For example, US people like websites that have the option of giving testimonials. This shows that if you want to localize a website, then you have to do thorough research.
If you don’t invest time in research then you make blunders like KFC which they made when they try to tap into the Chinese market. They translate the KFC in the Chinese language that says eat your fingers off.
If they have done the research before and taken the Chinese Localization services, then such blunder should be avoided.
Benefits of Website Localization
Websites act as a business card for your business. They are a marketing platform that you can use to promote your products and services. Your business can only sustain fierce competition if you communicate with the potential customer in a tone in which they are comfortable.
75% of the consumers say that they will decide to purchase a product if it is exhibited to them in their native language. Therefore, if you localize your website, you can easily enhance the traffic on your site.
An increase in website traffic means an increase in the customer base. For this, you must go for professional localization services. These services will give you great leverage. Let’s dive into them.
Expanding Across Geographical Borders
As we know that only 20% of the world’s population speaks the English language as their first language. Therefore, there is a huge gap in the digital world to engage 80% of the people that speak other languages.
By using localization solutions, entrepreneurs can tap into different global markets. This means you can connect to people with different consumer habits and which are spread across different geographical borders. In this way, you can make your brand recognized globally.
Global Expansion and Credibility
Going for a multilingual site is the best way to show your online presence. Many entrepreneurs are also going for digitalization because they want to save money from brick-and-mortar stores. Thanks to technology, now you can show your international presence with a few clicks of the mouse.
The way you communicate with customers is very important. It determines how you tap into foreign markets and how to achieve customer loyalty.
When you localize websites in local languages, then your global clients know that you are customer-centric and want to provide services according to customers’ needs. According to them, your business is flexible enough to absorb the regional and cultural nuances by localizing the content.
Communicating with the customers in their native language will help them to recognize your products and services. Moreover, they start trusting and remembering you.
Enhance Better User Experience
Website localization will adjust the website design. It is also easy to navigate, resulting in a better user experience. The important thing to note is that not only content is altered but the layout, style is also changed according to cultural intricacies.
Distinct marketing strategies are used for different target markets. This includes changing fonts, artwork, formats, and colors. You should do thorough research to know the preferences of potential customers.
After knowing the customer’s preferences, you can formulate a localized website that can appeal to the target audience. By using such websites, browsers become loyal customers. Moreover, they feel that the website is specially designed for them.
Increases Business Revenue
Professional localization services provide your business with potential customers. Consequently, leading to an enhanced customer base. If you can increase your customer base, then you can increase business revenue without raising prices and lowering the profit margins.
You just have to go for localization solutions for your website. This will help you to reach a wider audience and increase your customer base with minimal investment.
You work hard in developing the website. Now you want to get maximum leverage from it. Going for professional localization services is the best strategy to go for. Investing in this service will reap many benefits. One of the important benefits is that you can connect with people from all around the world in the way they want to be connected.