Top 7 Factors to Consider When Picking Digital Marketing Companies

Many marketers are struggling to engage customers in real-time, create cohesive experiences, and innovate. Unfortunately, 73% of leads aren’t sales-ready the first time they interact with your brand. Nearly 80% of your leads won’t convert into sales.

In fact, about 60% of marketers struggle to generate leads in the first place.

Developing a digital marketing strategy could prove essential to your business. You can boost brand awareness, website traffic, and leads. Then, you can improve your ROI and set your business up for success.

Here are seven tips for picking digital marketing companies. With these tips, you’ll have an easier time narrowing down your options. You can choose the one company with the digital marketing experience you need.

Here are some tips that will help you in finding the best digital marketing company of San Francisco.

1. Set an Objective

Before you start Googling “the best digital marketing company” to build a list of options, talk with your team. Consider your long- and short-term business objectives for the year. Then, make a list of SMART goals that can help you achieve those objectives.

SMART goals are specific, measurable, attainable, results-driven, and timely. You can set more precise goals, then track your progress along the way.

Establish a key performance indicator (KPIs) for each goal, too.

When you meet with each digital marketing company on your list, discuss your goals. For example, you might want to:

  • Generate brand awareness and recognition
  • Establish yourself as an industry thought leader
  • Generate more website traffic
  • Boost online leads and sales
  • Improve your ROI
  • Establish your credibility

Understanding your goals will help you determine which digital marketing services you need. For example, you might want to consider search engine optimization (SEO). SEO can boost where your website ranks on search engine results pages.

A higher ranking can boost your brand, increase traffic to your website, and help you generate leads.

Setting your objectives and goals will help you make a more precise digital marketing strategy. If the agency doesn’t ask about your goals, they won’t help you accomplish those goals. In fact, they might use a cookie-cutter approach when building your marketing strategy.

Don’t choose a business that uses a cookie-cutter approach. Instead, look for a marketing company that customizes its strategy based on your needs.

2. Consider Their Services 

Now that you understand your SMART goals, you can determine which services you need. For example, you might want to consider:

  • Web design and development
  • Search engine marketing
  • Search engine optimization
  • Pay-per-click advertising (PPC)
  • Content creation
  • Brand development
  • Graphic design
  • Reputation management
  • Social media marketing

Before you develop your digital marketing strategy, make sure you have a distinct brand. Consistent branding can increase revenues by 23%. Otherwise, your brand will fall into the background.

Consider updating your website, too. Your website will become the backbone of your entire digital marketing strategy.

If your site is old, outdated, and unappealing, you could miss a chance to win over customers. 

3. Look for Experience and Expertise

Once you know which services you need, you can start picking digital marketing companies with the right areas of expertise.

First, determine how long each company has operated in the industry. Consider how long they’ve offered digital marketing services, too. Look for a company that has years of experience under its belts.

You can learn from the team’s experience and expertise.

Ask the marketing team if they have experience working with companies in your industry. You might benefit from their previous experience. They’ll have a better understanding of your customers and industry.

They could give you a competitive advantage, too.

Make sure the team’s digital marketing experience is relevant to the services you’re looking for. For example, how many clients have they helped with SEO and PPC?

Ask how they plan to boost your brand, too. 

If they lack years of experience, they could make costly mistakes when working on your campaigns.

4. Request Reviews

Ask each company if you can speak with three of its current clients. Then, learn more about each marketing team from people who were once in your shoes.

For example, is the client happy with the services they’re receiving? Is the marketing team easy to communicate with? Ask the client if they’ve encountered any issues, too.

You can also find online customer reviews on the company’s BBB and Google My Business listings.

5. Review Case Studies

Ask if you can see some of the company’s recent case studies. Look at case studies that are relevant to the services you’re requesting. Looking at case studies will help you determine if the team is capable.

Then, you can start picking digital marketing companies based on their success rate.

Make sure they can accomplish your goals. Look at the KPIs they’re tracking.

If they’re not tracking their campaigns, how do you know they’re capable of helping your business?

6. Understand Their Process

Ask each company about their process, too.

First, they should learn more about your business and goals. They should research your customers and competitors, too. If the company doesn’t complete thorough research first, they’ll make assumptions when building your campaigns.

Don’t choose someone who will take risks with your digital marketing strategy. Instead, choose a team that will make informed choices. 

7. Consider the Price

Ask at least three companies on your list for a quote. Make sure to get an itemized list of their services, too. Then, start comparing marketing fees.

Don’t choose the cheapest option available. Instead, take the time to review your notes before picking digital marketing companies. Choose a company that’s capable of accomplishing your goals.

Choosing a capable, experienced team will give you peace of mind. They’ll have your best interests at heart, too. Otherwise, you could end up with a team that only cares about taking your money.

They’ll make shortcuts with your campaigns, which could impact your ROI in the long run. 

Start Searching: 7 Tips for Picking Digital Marketing Companies for Your Business

Don’t choose the cheapest marketing agency you find online. Instead, use these seven tips for picking digital marketing companies. With these tips, you can find an experienced, knowledgeable company.

You can leverage their digital marketing experience to build strong, results-driven campaigns. 

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