Digital technology has changed the way that we do business. Everything from training to marketing has been affected by technology in some way. 

Several aspects of the business have become dependent on technology due to expanding opportunities it provides. Screen capture software is a technology that has been around for a couple of years, but its business applications are ever-increasing. Here are the top five benefits of using screen capture software for your business. 

Training manuals

Screen capture technology has come a long way since it started years ago with the trusted print screen function. It was a useful tool for artists and hobbyists who wanted to capture certain events on their screens to play around with. Today, it is a stock function for more than just the casual user. Businesses have seen the potential of the technology and have incorporated it into their training manuals. 

Setting up visually appealing and clear training manuals with descriptive graphics has never been easier. Nowadays, you also have the option of incorporating screen clippings into your manuals. There is no need to capture an entire screen and then crop it to size. With the right software, you can select the important bits on a screen and seamlessly incorporate them into your training manuals. 

Troubleshooting

You do not need to run an IT company to make use of technology. Any business uses tech for communication, accounting and several other aspects of the business. However, technology sometimes fails us at the most unwanted times. Trying to fix these problems over the phone has always been an issue, and that is until screen capture software started to be used. 

Companies can now record their screens and show the IT experts exactly what goes wrong and under which circumstances. The turnaround time to fix these issues can greatly be reduced if you use screen capture software to aid the IT guys in pinpointing the problem. Trying to explain an issue is not as effective as showing someone what the problem is. 

Customer support

Screen capture software is the best friend to a software company, especially when it comes to customer support. Clients will inevitably phone a software company at some stage to try and figure out how to use a certain part of the software. This is particularly true for companies who write custom software for their clients. 

With screen capture technology, you can develop detailed guides and tutorials that take the clients through an entire process step-by-step. The visual aids are much better than physical descriptions as some details can get lost in translation. Images do not lie and if you want to pull out all the stops, video tutorials with voiced explanations are even better. 

On-demand presentations

Screen capturing software can bridge the physical gap and produce on-demand presentations. The world of business is constantly evolving and many companies have come to terms with the fact that physical gatherings and meetings are going to become harder and harder. Time and safety are the two factors that play a massive role in the way that meetings and presentations are conducted. 

With screen capturing software, companies can create and deliver on-demand presentations by recording their presentations with voice and or video overlays. These presentations can then be shared via the internet and commented on at a later stage. An added bonus of a recorded presentation is that there are retakes. When you are not happy with something, you have the opportunity to add or change something. You do not have to worry about making a mistake as with live presentations. 

Marketing tool

When a business expands its horizons, it is not feasible to go overseas for every meeting. The only way to engage a potential new client is via a video call. Although the video call in itself is essential to the meeting, being able to showcase your product or service is equally important. 

Screen capturing software allows you to demonstrate your business concept, service, or product by sharing your screen with potential clients. These meetings can then also be recorded to watch at a later stage. If there are any queries, you can be sure that you will not miss any detail or question. This makes for a much more professional sales pitch as you never need to stop to make notes. 

Conclusion

If you are in business and have not yet started utilizing screen capture software, you are not too late. The applications for the software are continually expanding and the software itself is also improving all the time. The best part about the software is that there are many free software packages around. The premium software will also not cost you an arm and a leg. It will, however, boost your revenue in the end.