Did you know the difference between simple content and marketing content? Simple content just conveys the message whereas marketing content provokes a purchasing decision. People will understand your content if you communicate with them in their native language. Therefore, here comes the importance of marketing translation. In marketing translation, the content is translated while keeping cultural preference in view. The marketing translation is not a piece of cake. All your sales of products and services depend upon marketing. Therefore to mitigate any blunders in marketing translation, you must hire a professional translation company that can provide you with impeccable professional translation services.
Things You Should Know About Marketing Translation
Marketing translation is the best way to attract potential customers from around the globe that speak multiple languages. It includes the translation of marketing campaigns, social media posts, and advertising content for products and services. Marketing translation is a complex translation so you should seek a translator that has prior knowledge of handling marketing projects. In this way, he can provide you with impeccable marketing translation services. On the other hand, you should systematically provide marketing content to the translator.
Where to Start Marketing Translation
Before going for marketing translation, analyze all the marketing content so that you can know where to start. Initially, don’t start translating everything. Prioritize the content of the marketing campaign and start translating from the basics to the advanced level.
For marketers, websites and social media platforms are the best options to launch their complaints. The best way to translate your website is through the home page. Your company website shows an online presence in the global world. Therefore you make sure, it should be understood by masses in their native language. Suppose the website is in your native language and you are compelled to buy products from the website. You have added the product to the cart but what if you don’t understand how to make payment. So here you must take the assistance of financial translation services. Half of the people that don’t understand the payment mode leave the site. Therefore with the help of marketing translation services and financial translation services, you can increase traffic on the website.
Communication with E-mails
One of marketing is to send emails regarding the introduction of your company to potential customers. You will be astonished to see the results of how translated marketing campaigns work with email strategy. Later you can send the newsletter, special deals, and promotions to your clients. The best part of email marketing is that your emails will not go into the spam folder.
Select the Languages for Translation
Do you know that many countries in the world have more than one official language? For instance, Switzerland is a country that has four official languages. Therefore, to reach the Swiss target market you must translate your marketing content into French, Italian, German, and Romansh. If you use appropriate language in marketing campaigns then you will get a competitive edge.
Marketing Translation Should Adapt to Local Culture
If you hire a professional translation company then they have native marketing translators that can understand the intricacies of the target market. They can translate images and idiomatic phrases easily even if they don’t have equivalents in other languages. This is because many words cannot be translated into other languages. Moreover, some images are also not acceptable in foreign markets. Thus the marketing translation services should have local and cultural touch in the content.
Slogans are Difficult to Translate
The most difficult part of marketing translation is the translation of slogans. They should have the intended message in them so that it touches the heart of the public. When slogans are translated, sometimes, they change the overall meaning. We all remember the Pepsi slogan Come Alive! You’re in The Pepsi Generation? When it is translated in the Chinese language then it comes up as Pepsi brings your ancestors back from the grave. It was a great mistake by Pepsi in China that decreased its sales. Moreover, the company’s reputation also suffered.
Translation of Numbers
Numbers also play an important role in different cultures. In most cases, in the Western world Friday the 13th is unlucky however there are some cultures in the world where the 13th is considered lucky.
If you are developing a marketing campaign for China then don’t use the 4 number because it is considered obnoxious. Making it a 10% discount will work better in China.
Hiring a professional translation company that can give you impeccable marketing translation services will do wonders for your business. You can easily attract customers and earn high profits. To check the rate of investment in the foreign land you must also take the assistance of financial translation services. It will help you in knowing whether you are making a profit or not.
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