The Main Types of Digital Marketing: A Simple Guide

Digital ad spend grew 12% throughout 2020 despite the bleak economic circumstances.

Now, more than ever, businesses are looking to increase their ROI on ad spend by utilizing the right digital marketing strategies. But also by focusing on the right digital marketing channels.

With so many types of digital marketing to pick from, it can be a head-scratcher to know which would best benefit your business. That’s why we’ve put together our simple guide to the main types of digital marketing and how they can help you.

The four main kinds of digital marketing are search engine marketing, content marketing, email marketing, and social media marketing. We’ll take a look at each in more depth.

Search Engine Marketing

Search engine marketing (SEM) refers to any kind of marketing on search engines. This further breaks down into two broad categories of paid and organic search engine marketing.

Organic search engine marketing revolves around optimizing your website. This is so it appears higher up in the search results when users enter a given keyword.

While paid search engine marketing refers to pay-per-click ads that appear at the top of search engine results. It’s a way to get your brand and product seen if you don’t appear within the organic search results just yet.

Search engine marketing is one of the largest digital marketing channels. Around 68% of all website traffic comes from organic and paid search.

Content Marketing

Search engine marketing goes hand-in-hand with content marketing.

Content marketing is a type of marketing focused on creating content to share on various channels. For example, this could be to improve organic search engine rankings or to share on social media.

This type of digital marketing helps increase engagement and awareness with your audience and establish yourself as an authority in your industry.

Email Marketing

This type of marketing involves collating email lists and sending out great content to your subscribed email list.

Email marketing offers excellent conversion rates. This is because email lists are often built up of prospective customers who are actively interested in the product or service.

Social Media Marketing

Social media marketing involves companies using various social media platforms to promote themselves.

There are a huge variety of social media sites to pick from but Facebook, Instagram, YouTube, and TikTok are the biggest. These platforms offer paid advertising options too. So just like with search engine marketing, you can choose to reach potential customers through organic and paid routes.

Benefits of Digital Marketing

Using a variety of the main digital marketing channels gives you more opportunities to engage with your customers. This can increase your traffic, improve brand awareness and improve your profitability.

However, digital marketing is a time-consuming affair. To get it done right, you need to have dedicated time and resources. This is why so many companies end up outsourcing, which you can learn more about in why hire a digital marketing agency?

Learn About More Types of Digital Marketing

The four main types of digital marketing are search engine marketing, social media marketing, email marketing, and content marketing. They all have their unique benefits, but they work best when businesses use a mixture of the different channels together.

These are by no means the only digital marketing channels. If you’d like to learn more about digital marketing, we have lots more helpful advice on our blog.