The best way to advertise church events

Whether you want to raise funds or just have some fun, church events are a great way to spread the good news and bring people together. Of course, that’s only true if people show up! If you’re looking for some new ways to tell people about your exciting gathering, here are a few advertising tips to effectively promote your next church event.

Add an events calendar to your website

Your members probably want to come to your next church event; they just need to know when it is. Adding a calendar of events to your website not only reminds people the date and time of upcoming events, but it also lets them browse through all your other events.

They’ll get the details on the event they want to come to and might even see something on the horizon they might want to attend.

A calendar of events puts all your church’s event details in one easy-to-find place for anyone to see.

It also helps simplify your other marketing efforts. Instead of writing paragraphs of information about your events, you can just tell people to visit your website for more information. Flyers and social media posts (which we’ll get to later) look better without massive walls of text!

Hand out flyers

We might be living in the digital age, but it’s hard to beat an old-fashioned paper flyer. Colorful, eye-catching flyers posted around town are a great way to bring more traction to your church event. Staple them to bulletins, hand them out on the sidewalk, or leave them in other public places like restaurants, schools, or other businesses (but be sure to get the owners’ permission first).

You’re so busy organizing and promoting a church event that you probably don’t have the time to design a high-quality flyer yourself. Luckily, there are plenty of flyer templates available online that let you design professional church graphics without needing professional skills.

Simply choose the template that best fits your church event, fill in your information (don’t forget to include your website URL), download the finished flyer, and you’re ready to head to the print shop!

Use social media

Social media is a favorite of marketers everywhere because of its simplicity and reach. Why not harness its power to promote your church event!?

Schedule regular posts on all your social media channels. If you don’t have accounts for your church, it’s a good idea to make profiles at least the following platforms:

  • Facebook (best)
  • Instagram
  • Twitter

If you have to pick one platform, Facebook is probably the best in terms of reach and audience. With nearly 2.5 billion monthly users, Facebook is the best way to reach people of all ages and demographics—perfect for promoting a church event. There’s a good chance most people in your congregation will have a Facebook account and can see your posts.

It’s also a good idea to make a Facebook event. That way, more people can see details about your event without ever leaving Facebook. Plus, it’ll let people RSVP or tell you if they’re interested, so you can get an idea of how many people are coming before the day of the event.

Instagram is a close second when it comes to the power of social media. The key to gaining traction on Instagram is to post high-quality images. Instagram is all about pictures and video, so you’ll need to stand out among professional creators!

Luckily, just like with the flyers, there are plenty of free Instagram post templates online you can use to create stunning posts without the effort.

Ask your congregation to spread the word

If you really want to spread the word about your church event, one of the best promotional tools available is sitting right in front of you: your congregation! If every member of your church told their friends and family about your event, you’ll fill all the seats in no time.

Of course, you can’t just ask them to spread the word and hope for the best. You have to make them want to come to the event. Make it seem interesting or fun, and they’ll spread the word without you even having to ask. A sincere promotion is always better than a forced one!

Fill the pews with a great church event promotion strategy

The only thing better than a great church event is to have plenty of people there to enjoy it with you. When you’re ready to start advertising your church event, remember to update your church website’s event calendar (or add one), hand out eye-catching flyers around town, schedule plenty of social media posts, and ask your congregation to spread the word.

With all platforms working together, you should have enough attendees to make your next church event the best one yet!