Did you know that 4 out of 10 Americans found new cosmetic brands they liked during the pandemic? With the cosmetic industry booming, there’s never been a better time to dive in with a new brand. But as you develop the right packaging for your brand, there are some things you should keep in mind.
Read on to learn about the best practices for cosmetic labels and branding!
Determine Your Market
Are you trying to reach young women? Or are you hoping to target middle-aged professional men who might be more concerned about dry skin?
Start your packaging journey by outlining your ideal customers. Determine what niche your product line will fill.
For instance, maybe you’re offering a completely organic hand cream. In that case, you may want a sustainable packaging design to pair with your cream. Use the attributes of your target market to inform your packaging design.
Figure Out Your Brand’s Tone
The best packaging design is one that reflects the personality and style of your brand. Brainstorm words that come to mind as you think of your brand. You may want to enlist a talented graphic designer to help you through this process.
If you’re appealing to a younger demographic, for instance, keep your designs playful. Use bright colors and flashy text. Choose a white box emblazoned in polka dots or a baby blue option.
On the other hand, if you’re trying to appeal to 30-something professionals, you might want a more subdued tone. Achromatic colors and a minimalist style could be the keys to your design.
Look at Current Cosmetics Packaging Designs
Checking out what already exists can be helpful as you plan your design approach. Take note of the color schemes, unique touches, and logo styles that your competitors are using.
You can harvest ideas from other brands — but you want to be original. Don’t simply duplicate what you see. Find innovative ways to depart from what’s already out there.
For example, you might want to keep the outside of your box understated, with only your brand name in embossed print. But on the inside of the box, you can use bold orange tissue paper covered in metallic print. This would provide visual contrast
Choose the Right Production Partners
Working with production partners will streamline your process. They’ll be able to help you find the right cosmetic packaging boxes to suit your goals. They can tackle inventory control, too.
You may want to go with private label companies for your cosmetics packaging needs. When working with a manufacturing lab, you’ll be able to ensure that your product goes out on schedule. And it will meet cosmetic labeling requirements.
Invest in Innovative Cosmetic Labels
Developing original and enticing cosmetic labels requires defining your target market and doing some research. Look at what the competition is doing, and then design a brand that offers a unique look. Partner with the right vendors to produce everything so your product can reach its customers.
When you need more tips to build your business, check back for new and informative articles!