The Benefits of Building a Brand Through Video Marketing

There are many different moving pieces that go into building a brand. One of those moving pieces is using a video marketing strategy to help showcase who your company is. 

So, how does having a video business marketing strategy in place help grow your business? Great question! Let’s dive into the benefits of building a brand through video marketing.

Video Can Be Optimized for Mobile Viewing

To make your content catch your customers’ eyes, you need to make sure that you optimize your content for mobile viewing. The reason for that is because most people today browse the internet on their phones. 

When users are scrolling through their phones, video offers a compelling way of catching their attention. It gives them something that displays well on a smaller screen but shows off who your company is. 

Video Creates Your Brand Identity

One reason video marketing is so powerful for building a brand is that it quickly captures attention. And, it’s a great way to show off the personality of your business. 

When you post your video content, you can bring in a CEO or spokesperson who can create a personality for your company in just a few minutes. This type of video helps build familiarity and trust. 

Remember that your company spokesperson should be someone that puts others at ease and inspires them to engage. You want to create an atmosphere of friendly, trustworthy leadership so that your customers are more likely to want to connect with you. 

Customers Look for Video Content

Did you know that studies have shown that most people spend roughly 100 minutes watching videos online each day? That’s right!

In fact, people would rather view a video-based website than a text-based site. That’s especially true for those who use social media. 

Thanks to these jaw-dropping statistics, marketers are shifting their attention from text-based marketing to video-based marketing. That’s making it easier for them to connect with and engage potential customers.

Video Boosts SEO and Increases Conversions

Another reason why using video production services as part of your marketing strategy is so important is because video boosts SEO and conversions. Companies that use video on their websites see much higher clickthrough rates than those that don’t. 

On top of that, search engines love video. They will favor a company that has a well-created and optimized video on their site over one that doesn’t. 

The result is that search engines such as Google, Bing, and Yahoo are more likely to direct traffic to your site if you have a video on it. This can be a huge game-changer for company growth.

Get Started Building a Brand

Now that you understand the benefits of using video for your company marketing strategy, you’re ready to start building a brand with video. With the many benefits that video marketing provides, you’re sure to love the results of a successful video marketing campaign. 

If you found this article helpful, be sure to check out our other blogs. We’ve got tons of fresh, creative content that can help you take your large or small business to the next level!