The 6 Most Important Social Media Trends for 2022 and Beyond

If you’re a marketer, you know that social media is constantly changing. New apps are popping up, old apps are dying off and new features are being launched every day. In order to keep your finger on the pulse of these trends as they happen and ensure your campaigns stay relevant for years to come, it’s important to understand not only what’s happening in 2020 but also beyond that year. You can check out this yolo68, a social entertainment platform. However, here are six key social media trends we think will take shape over the next five years:

1 . TikTok will take over the world

It’s no surprise that TikTok is the most popular social media app in the world. Currently, it has over 300 million users, who watch hundreds of millions of videos every day on their phones. And those numbers are growing by the minute.

One thing that makes TikTok so successful is its simplicity: you don’t have to go searching for funny videos or memes—they’re already there waiting for you! Just choose your favorite category (e.g., pets), select an appropriate hashtag, and watch as all your hard work pays off with views, likes, and comments galore!

2. The only new app that will matter will be BeReal

BeReal is an app that lets you create and share your own content on a social media platform. It’s a new type of social media platform because, unlike TikTok, BeReal gives users the ability to create their own content within the app. Because of this, it will be more popular than TikTok in 2022 and beyond.

3. You will still have to make Reels

A reel is a collection of the best work you’ve done, and it’s a great way to share your expertise and highlight your accomplishments. The idea that “reels” will become something people don’t have to make anymore is an interesting one, but we don’t think it’ll come true. While there are certainly people who wish they didn’t have to put together reels at all—especially if they’re just starting out in their careers—the truth is that making reels is an important skill for anyone who wants to get hired.

If you’re not familiar with the term, a reel is essentially an archive of videos that showcase your skills as a performer or producer (for example acting work or directing). A good reel should display those skills in context—and ideally, show off some personality while doing so! For actors, this means showing how well you capture emotion on camera; for producers/directors, this means showing off how well you tell stories visually and through sound design; etcetera! Your reel needs to show off what makes YOU unique as an artist—and if employers are still asking for them more than two decades from now…then maybe they aren’t going away anytime soon after all!

4. Clubhouse will die and social audio will get more niche

Social audio will get more niche. As the average consumer becomes more and more accustomed to voice-activated assistants, the popularity of social media apps built around voice will grow. There’s a reason that Facebook has been trying to incorporate social features into its Messenger app: Voice is becoming increasingly important as an interface for all kinds of interactions, from ordering Chinese takeout to booking a vacation. This shift is one reason why Clubhouse, an app that lets users play games with friends over text messages, has failed so badly—it’s still stuck in the texting era when people were only comfortable communicating via text! 

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Social audio platforms like Anchor and Yappee (which were recently acquired by Apple) are succeeding because they’re built around a new form of communication: spoken word transcribed into written text. If you want to learn more about this trend or how you can use it in your business strategy, check out our previous article on how companies should adapt their marketing strategies for 2020 and beyond.

5. LinkedIn will be about much more than jobs

LinkedIn will be about much more than jobs. It will also be about much more than business, education, and health and wellness. LinkedIn will be where you go for travel advice and to connect with people who share your love of hiking or cooking or running marathons.

You may not have heard this yet but: it’s also a great place to meet people who are interested in the same causes as you—and potentially make meaningful connections with them that could lead to something greater in the future.

6. Gen Z will redefine UGC

  • Gen Z will redefine UGC. In the next 5 years, we’ll see Gen Z redefine user-generated content. As they enter the workforce and become consumers, they will bring with them new expectations for authenticity and personalization of experiences. Their focus on privacy, speed, and simplicity will drive brands to think differently about how they create their content (and what type of content works best).
  • Gen Z is more focused on authenticity than previous generations. A study by Microsoft found that 88% of teens want brands to be more transparent about their values and goals as a company; this means being authentic in both word and deed across all touch points from social media posts to advertising campaigns—as well as making sure that all employees are aligned with these values in word and deed across all touch points from social media posts to advertising campaigns—as well as making sure that all employees are aligned with these values.
  • Gen Z will be more focused on personalization than previous generations were when it comes to marketing messages; according to an Ipsos poll conducted last year by Microsoft Canada took place between January 9th – 15th 2019 among 1 000 Canadian adults ages 18+ who have ever been online (excluding those currently unemployed or working less than 30 hours per week).


As we’ve seen throughout this list, social media is a constantly evolving industry with new trends emerging every day. That being said, there are some trends that have remained consistent since their inception and will likely continue to remain so in 2022 and beyond. The fact remains that what works today won’t necessarily work tomorrow, but these six trends seem like they could be around for years to come if they aren’t already here now!