Are you opening a clinic and trying to think of the perfect logo? Is it to help people recognize your brand? Or is it to make your services look more professional? Whatever the reason, a logo can bring many benefits once you open your doors.
But here’s the thing, whipping up the perfect logo might take some time, especially if you want to make your mark. You should consider a few things to ensure your logo embodies your services well.
So, here are a few tips to help you think up a medical logo yourself. Let’s begin!
Understand Your Business
The first step to designing a logo is to understand what your business is about. Take your time to elaborate on your services and note them down.
What medical branding do you want? What field are you offering your services in? From there, you can get an idea of what theme and approach you should take.
It’s also essential to think long-term when you think of what brand identity you want to have. That way, you won’t have to keep revamping your logo every time.
Check Competitors
Once you have a solid grasp of your business branding, you start focusing on forming your logo. But if you still feel stuck, a good start is by checking competitor logos.
Think of it as the research phase, where you gather ideas and insight based on the frequent styles. That way, you know what designs have high volume or unique approaches.
Note that you can draw inspiration from others, but it’s always best to come up with a solid, one-of-a-kind logo!
Brainstorm Ideas
Now, put everything you found together and begin brainstorming! You can start by making mood boards of the theme or concept you want. That includes photos, colors, and inspiration.
When you’re ready to form your own, consider the following points:
Pick an Icon
Having an icon in your logo is one way to help customers identify what your brand is about. So, it should describe your medical branding accurately and fall under your niche.
For example, it makes sense to use teeth or mouth-related icons for a dental clinic instead of a heart logo. You can also present your icon in a creative way by putting two together or so.
Find Your Color
When defining your brand identity, color plays a role in grabbing attention. But it’s vital to ensure they still fit your theme.
Given the previous example, you can use a mint color to emphasize the common color of dental products. Try to avoid colors that are too bright or too dull. It has to be a good balance between both.
Choose Your Font
If you’re adding text to your logo, the font affects it a lot. Take your time to experiment with what style works with your chosen theme, icon, and color.
Try to consider how professional you want it to come off. At the same time, keep in mind that you will likely print the logo. So, choose a font that fits these criteria.
Create the Sketch
When you have a clear idea of your logo, start creating a sketch of your designs. You can sketch different versions of each design you have in mind. That way, you can decide which one holds the best connection with your idea.
Your sketch doesn’t have to be perfect yet! It can be a simple drawing with a couple of notes. What matters is that you get a general look at what it could be after the final touches.
Bring the Design to Life
You can bring your design to life by recreating it digitally once you make your final choice. That way, the final results are clean and neat. Simple or free online editors can work if you don’t have other resources.
You can print on your papers and uniform when you finish finalizing it. Check this out if you’re interested in getting custom scrubs embroidery.
What to Avoid?
You have the freedom to create your own logo since there are no right or wrong designs. But to help you out, here are a few extra tips on what to avoid when thinking of a design.
Outdated Styles
Some logo styles may seem outdated compared to others. It could be in the placement of text, the types of icons, or even the font.
So, it’s good to check out the current market to identify new elements. The more up-to-date your logo feels, the more attractive it will appear to many individuals.
Unclear Messages
Your logo should be a direct explanation of your medical practice branding. If not, it could confuse potential customers since they would be unsure if you offer what they need or not.
Make sure that your logo highlights elements that describe your medical practice. For example, you can use a stethoscope if you’re a pediatrician or family physician. You can include eyes or glasses in your logo if you’re an ophthalmologist.
Generic Themes
Your logo has to be unique if you want to make your brand stick with people! That means you should avoid generic themes and designs.
There are many ways to deliver your idea, so explore those options until you come up with something you like. If you stick to the typical or commonly used designs, you might find a different brand with the same one as yours.
Learn to Make Your Own Medical Logo Here
Starting a medical practice means you should establish your brand with the help of a logo. That way, people can remember your services and easily come back or reference you. So, you should have one that’s meaningful and memorable.
Our guide helps you think up a medical logo each step of the way. So, why wait any longer? Try it out for yourself!
If you want to learn more tips like these, you can check out our blog.