SEO for Landscaping website: 6 On-Page Strategies

Do you want to know the secrets to getting your landscaping business to appear at the top of Google’s search results? SEO for landscaping can make the difference between being neglected and building a client base that will keep your business going for years. If you aren’t already including seo services into your marketing approach, you should start immediately. Learning the information in this comprehensive SEO guide for your landscaping website is a good first step.

1) Pick the right keywords for your company.

Search engine optimization relies heavily on various keywords. If you want people to discover your landscaping company website, you need to optimize your content for keywords relating to those services. Doing keyword research is the first step in identifying the best keywords for your business.

2) Stick to a single topic each page.

Whether it’s a blog post, landing page, or description of your services, each page on your site should focus on a single central idea. Thus, if you’re creating a page on landscaping services, you probably shouldn’t include snow removal. Likewise, if you’re going to write a blog on the latest developments in outdoor kitchen design, it’s best not to go too far into discussing landscaping.

Keep the page’s content concentrated on a single main topic, and optimize it around that target keyword. When Google crawls your site, this assist them figure out what the web page is about.

  • Use keywords in the most important places.

There are certain details you should pay attention to while optimizing your lawn care and landscaping web-pages. Specifically, this refers to:

  • Page title: The title of your web-page or blog post should be between 50 and 60 characters and contain your keyword.
  • Headlines: Can be found in the site’s content and should include keywords that support them.
  • Content: Don’t put too many keywords in your content, but ensure that all the supporting and target keywords for that web-page or blog show up at least once.
  • Image title: Should contain your target keyword
  • Image alt text: A brief statement that provides a summary of your blog’s content and must contain a supporting or target keyword.
  • Meta description: Should be between 150 and 160 characters, should tell the audience what to expect from your web content, and should contain your target keyword. Each page of your site needs its own unique meta description.
  • Add Keywords in Your Permalink Structure.

Several websites have strange permalink structures that utilize cyphers or jumbles of numbers and letters to represent their web-pages.

This is not just poor for search engine optimization, but it also looks awful and doesn’t assist readers understand what the website is about. Use a text-based URL structure and strategically place keywords there instead. Another useful hint is to use hyphens (-) instead of underscores (_) to separate words in a URL.

  • Maintain a well-organized website structure.

SEO and site visitors alike will appreciate your careful attention to how you structure your landscaping website’s design and navigation. To discover and index sites, search engines use a link structure. If your website is built in an organized way, all of the web-pages will be readily accessed and processed by search engines.

In addition, a simple menu structure makes it easy for site visitors to obtain the information they need. The “three clicks rule” states that all content on a website must be accessible in no more than that many clicks. Don’t make a visitor work too hard to find what they’re looking for.

  • Write for real people, not for Google.

The final goal is to have your work read and enjoyed by people, not search engines like Google, Yahoo, or Bing. If you want your content to be useful, you need to address the inquiries your client has and the problems they’re facing. Don’t put too many keywords in your content, and ensure that your writing is straightforward, clear, and friendly.