7 Online Marketing Tips for Small Businesses

Are you trying to get started with online marketing and don’t know where to start? You’re in good company. According to reports, 50% of small businesses have no strategy to market their business online.

Business marketing can be overwhelming if you’ve never done it before. Luckily, there are a few common marketing strategies that can get you started. Below are seven online marketing tips that will help you get start marketing online. Keep reading!

1. Start a Blog

The chances are good that you don’t have a big marketing budget to advertise your business. It costs a lot of money to get started with paid ads, and you likely won’t see a return on your money until you gather a lot of data.

The good news is that you have a source of free traffic if you’re willing to put in manual work. That source of traffic is Google.

Google has a massive amount of traffic for the taking if you can make it to the front page. Do keyword research to find highly searched-for terms in your industry. If you can provide the best answer and get on the front page, you’ll have a free source of visitors for a long time.

2. Create Social Media Accounts

Customers don’t only want to interact with brands on their websites anymore. They want to see what you have to offer without leaving their social media sites.

That’s why omnichannel experiences are becoming more critical for brands trying to increase their business. Create social media accounts on the big sites and invite your customers to follow your account.

Don’t use these accounts only for selling. Try to post content that provides value to the people that follow you. This will help your visitors trust your company and listen more to what you have to say.

Then when you do post a promotion, that loyalty will make those posts more likely to bring you sales.

3. Build an Email List

Getting a visitor to your website is only the first step. Once they get there, you have to convince them that your products are worth buying. The problem is that people often aren’t in a buying mood on their first visit.

You need a way to reach back out to people who show interest in your products. One of the best marketing strategies is to use an email list to get back in touch with those people.

Create an opt-in on your website that entices people to join your email list. You can do this with freebies, discounts, or anything else that appeals to your audience.

Once someone is on your list, your goal is to provide as much value as possible. Get people to trust your brand by helping them with their problems. When you finally send a sales email, people on your email list will be more likely to buy.

4. Use Google My Business

Do you run a local business? If so, it isn’t enough to do search engine optimization to rank for keywords. If you aren’t on the local maps in your area, you will have a hard time getting traffic.

Google uses their Google My Business service to decide what businesses to show on their maps. They won’t automatically put you there, either. You have to sign up for the program yourself.

When you sign up for the program, Google will send your business a postcard with a PIN code on it. Once you enter this code on the website, you can set up your business page.

Make sure to enter all the relevant details about your business. Once you do, you’ll start showing up on the map listings.

5. Track Your Ad Campaigns

It’s hard to tell what’s working when you run an ad campaign without on-site tracking. Sure, your ad platforms give you a lot of data to work with. However, you’ll need to add tracking to your website if you want to make the most of that data.

The easiest way to do this is with Google Analytics. It has a feature called goal pages that lets you accurately track each ad campaign.

Whenever someone from an ad campaign lands on your order confirmation, opt-in, or any other page, it will flag that as a success. You can then learn what ads you’re running are providing you the best results.

From there, you can start optimizing your campaigns to get the most return from your money.

6. Set Up a Referral Program

The best advertising you can get online is from customers who purchased and liked your product. The problem is that many of them don’t think about promoting your company because they have no incentives. A referral program changes that.

Referral marketing rewards your most loyal customers when they send business to your company. It can be in the form of discounts or commissions whenever they make a sale.

You create a unique link to send to people that want to promote your company. Whenever someone uses that link to make a buy, your referral gets credit for the sale.

7. Get a Second Opinion

There is a lot of information in the internet marketing world. It’s hard for someone with little experience to understand how marketing a business works when they’re first getting started. That’s why working with internet marketing services is a great option to jumpstart your marketing campaigns.

A marketing service likely has a lot of data to work with that can help your campaigns get started faster. They’ll know what people to target and how to write ads that connect with them. The chances are good that they’ll make your paid ads profitable faster than you can do by yourself. 

There Are More Online Marketing Tips Out There

There’s a set of common internet marketing tips that will help get your business noticed online. However, those things will only get you so far. Make sure you develop your own marketing twists to help your company stand out from the crowd.

Are you looking for more online marketing tips that will help you market your business? Check out our blog to find more marketing advice.