More than an online presence, mobile presence is essential for every business these days as almost all potential customers access the internet only through smartphones. But, one of the first considerations while establishing a mobile presence is whether to go for a website or a mobile application, or both.
Well, looking at the trend where the targeted audience of every business is more mature than ever, the best user experience along with comfort is essential. Unlike a website where one needs to enter the browser and then search for a company, mobile apps are the best way to go.
Not only about the freedom to control the entire platform, but mobile apps also bring a whole ton of benefits for businesses. This is why the first stop for any business that is looking for growth in this market flooded with competition is a mobile app development company in India.
If you are still confused about the conclusion, here are the factors that make mobile apps a better option than standard websites in this digital era.
Mobile web apps are instantly available to users whenever they need them for any product or service from a platform. They are cross-platform compatible and are easy to download being of small size and running on the browser which every device has.
So, once a user downloads the app from the store or the website of a business, the connection with the business is naturally formed. Thus, exploring the whole company’s showcase is now easier without needing to go out and search for everything.
Besides, any user prefers the option which is readily available in the mobile over the option that requires multiple steps to open the platform and then additional steps to reach a particular offering.
So, your offerings could now be one of the top preferences of the customers who have already installed your mobile app.
Compared to the websites which appear in the search results of a search engine present in a browser, mobile apps are readily present in the home screen or app drawer. So, users can find your platform faster without the need of waiting for the loading of multiple pages in the search engine.
For instance, a smartphone user now is more likely to search for the required product first on the e-commerce site before going for the search engine. Similarly, every user prefers a readily available currency converter or dictation app on the phone rather than going on for the search engine results.
So, easily accessible means topmost priority by the potential customers over all other alternatives present out there.
One may conclude that websites are compatible across every device as they can be accessed by the browser. But, if you go for a company of Web App Development India, this problem can be solved effectively providing all the benefits of the apps as well.
So, a web-based app that is installed in a device will be the first choice of an average user compared to the website from the browser.
Mobile apps are the best way for businesses to reach potential customers for any old or latest offering in their showcase. All it will need is an in-app notification for the latest offer and the targeted audience will all be familiar with the offering at a glance.
So, when required, the customer who has already come across the product and the offer will certainly go for your app rather than searching for the product first. Nevertheless, some people can go through other options to ensure they are getting a better deal.
Websites, as they completely run and open on the browser, may sometimes come across server downs when upgrading it. In unstable connectivity, users may face issues when they are urgently requiring some product or service. But, this won’t happen with the mobile web application.
As it takes the data both from the mobile and browser, the cache memory and the backup data are sufficient to ensure the same flawless user experience. This means, you can easily send updates to the web-based apps and the changes get applied instantly without interrupting the flow of the users.
Although mobile web-based applications come along with a list of compelling benefits to the customers, websites may sometimes be the faster way for visibility. The search engine ranking is the fastest way to increase brand awareness, which is why having a website is the first step for any business to mark its online presence.
But, it is essential to shift to application-based services as soon as possible to catch up with the trend and provide the potential customers what they are looking for. It not only helps provide the best user experience to the customers but also helps in sustaining and coming up from the competition.