The gaming world is rapidly evolving with artificial intelligence, virtual reality, and augmented reality (AR) technologies. You must create a marketing strategy to drive scalability now that you’ve started your video game company. Keep in mind that the video game market is saturated and highly competitive.
Beyond business intelligence, there’s no denying that marketing is integral to the success of any business, from retail and ecommerce to software services. Today, the marketing trend has shifted from traditional marketing to online marketing. This creates a level playing field for startup companies to get a slice of the market share. This article contains valuable marketing tips for startup video game companies.
Try to make use of app store optimization.
It’s one thing to build an incredible game; another is to get it across to your target audience. Startup video game companies produce games for PCs, mobile devices, and gaming consoles. Getting your mobile app discovered can be tricky, considering that there are over six million mobile apps in various app stores.
That’s where app store optimization (ASO) comes in. It’s a technique of boosting a video game’s visibility to increase organic app downloads. Essentially, ASO optimizes mobile apps to improve their ranking in the app store’s search results. That way, the video game company receives more traffic to their app’s page.
Creating a foolproof app store optimization strategy is critical to the growth of your customer base. Every custom software must understand how to implement an ASO strategy. Mandate your app development team members to learn factors that impact app store optimization.
You should also have a dedicated development team for the development of mobile applications. If you don’t have an in-house developer team, consider hiring a custom software developer or outsourcing to a software development company.
When looking for the best software development company, take your pick from the list of top software development companies. Opt for companies that provide software development services for tech companies of all sizes. By way of example, Devsu specializes in mobile app development and team augmentation to deliver quality products. They can assign a project manager to help you create a custom software solution or mobile application that can significantly impact business growth.
Explore product placement and partnership opportunities.
Product placement is a form of marketing that involves integrating a product into popular franchises. Today, there are many partnership opportunities available for business owners to leverage and promote their products. Riot Games has held sway in the online gaming scene for five years and running. The gaming company garnered critical acclaim for their award-winning game League of Legends (LoL). It’s practically impossible to find a gaming enthusiast who hasn’t heard of LoL.
You’re probably wondering, “What is League of Legends?” Since its inception in 2012, LoL has become one of the most played games in the world. The widely acclaimed game is categorized as a multiplayer online battle arena (MOBA) game because it requires real-time strategy. Players must pull off different approaches and level up to defeat an enemy team. The experience transcends killing an enemy champion or a super minion.
Startup video game companies can leverage the broad reach of prominent gaming brands to boost public perception about their brands. eSports viewers tend to measure a brand’s credibility through quality partnerships. The bottom line is that product placement can help promote startup video game companies.
Don’t forget the importance of influencer collaborations.
Influencer marketing has significantly evolved over the years to become a critical aspect of product promotion across various industries. Startup video game companies can leverage influencer collaborations to reach wider audiences. The trick is in finding a relevant social influencer with years of experience to spearhead your marketing efforts. You can incentivize the person with brand ambassadorship and endorsement deals.
Twitch.tv is unarguably the world’s leading streaming platform with millions of users. Keep an eye out for gamers on the platform with a wide following. If you have a significant marketing budget, consider sponsoring eSports teams and tournaments to boost brand visibility.