Every article you could possibly find on the internet about internal linking begins with a discussion of how complicated but important the issue is. It is not a complicated issue after all. The process of internal linking is both advanced and simple. And it really doesn’t matter if it is complicated or easy; what matters is, it’s important.
Strategic internal link building is a powerful SEO technique and it is quite beneficial for content marketing. The process among blog articles and other content is something that you can do on a regular basis and that is why we’ve chosen to focus on this particular subject. But first, you need to know about internal links. Let’s start with the definition.
Internal Links
Any link from one page on the computer to another page is an internal link. Both parties; users and search engines use links to find out the required content from the website. The users utilize links to direct through your site to figure out the content they are looking for. Search engines like Yahoo, Google also use this search pattern. They won’t find anything if there are links available there.
There are many types of internal links available. Contextual links are homepage, menu post-feed related links. These links direct the users to their required content. Also, they allow search engines to seek out your site’s related content and determine its value. The more related strong links are present on your site, the more it will seem important to the search engines.
Content Relationships
Google’s crawling spiders crawl through by following links, no matter internal or external by using Googlebot. It reaches the site’s homepage and renders it; following the first link there is. The search engine works out the relationship between various pages, posts, and other content. By going through this process, the search engine finds out which pages on your site have similar subject contents.
Internal And External Links
Every available site on the internet has internal and external links. Internal link building connect pages and posts on your website, and external links connect your pages with other sites. This article is about internal links, but it is also important to know the difference between these two.
Why Internal Link Building is Important to Search Engines
Search engines follow links to discover content on websites and rank this content in the search results. If a post or page gets a lot of links, this is a signal to the search engine that it’s an essential or high-value article. This counts for internal as well as external links.
Internal linking is something you control as a site owner. With the correct internal links, you’ll guide your visitors and search engine to your most important pages.
Value of The Links
In addition to understanding the relationship between content, search engines divide link value between all links on a web page. Often, the homepage of a website has the most significant link value because it has the most backlinks. That link value will be shared between all the links found on that homepage. The link value passed to the following page will be divided between the links on that page, and the process continues.
Therefore, your newest blog posts will get more link value if you link to them from the homepage instead of only on the category page. And search engines will find recent posts quicker if they’re linked to from the homepage.
When you get the concept that links pass their link value on, you’ll understand that more links to a post mean more value. Because search engines deem a page that gets lots of valuable links as more important, you’ll increase the chance of that page ranking.
It’s very important to know about internal links before you start working on your link-building strategy for your site. Have a good day.