Social media is not only a great tool to share products with your followers to build an audience and raise awareness of a brand or business, it can also be a great way to sell products or services directly to customers.
Before thinking about how to sell on social media without renting a warehouse – dropshipping, the best distribution model to start online business, it’s important to take some time to think about where you can find your target customers and what platforms you can find them on.
Why Sell on Social Media
By introducing new features such as checkout buttons, labels, and product links, as well as “swipe up” shopping, it’s easier than ever to show followers products on social media platforms.
Time and Sales Cycles
Switching to social sales will encourage you to cut back or cut off calls altogether. Statistics show many B2B professionals say that social tools reduce the time they spend researching customers and contacts.
Buyers participate in online communities and solicit advice from industry peers. By being present on these online platforms, you can listen to, monitor, and respond to such conversations.
If you position yourself as an industry expert by constantly sharing valuable and useful content with prospects, the chances of your qualified prospects doing business with you are much higher.
One of the main goals of social selling is to build trust and, in the long run, stay in touch with former customers in a less intrusive and non-intrusive way. With a social sales strategy, you don’t have to call them to check in, update them, or advertise products they might be interested in.
Making yourself available and showing up on social media makes it easy to get your work done. For example, you can put valuable content where they can see it, and you can be on call if they have any questions.
Take your sales game to social media, where you can find decision makers with questions or suggestions in online groups. If you stick to traditional methods, you won’t get the chance to interact with potential customers.
You can share answers to their questions or help them solve them directly through direct messages. Whether you decide to help them solve their confusion or query, you are providing a solution to their problem, building trust, and closing a potential sale.
Dropship with Facebook and Instagram
You can help new customers find your store and build loyalty with existing customers by consistently sharing interesting content to your target audiences on social media like Facebook and Instagram. Almost half of all online brand discoveries still occur in public social feeds. You can share high-quality photos of products in use on Instagram. After all, most of Instagram users share the experience of following a brand, clicking on the site, and buying a product after seeing it on Instagram.
Make your products available on Facebook, Twitter, and Instagram, so consumers can shop more easily. It allows you to promote your products directly, and help users with high purchase intentions discover your products. Join Facebook Marketplace and Instagram Shopping to make your products available on Facebook and Instagram.
- Facebook Marketplace
Neither Shopify nor Facebook needs any introduction to the entire online community, although Shopify and Facebook integration may require some guidance. However, some people are still curious about it and need a reason why they should sell outside of their Shopify stores.
Shopify makes it easy for you to run an online retail business without having to worry about any technical details. Similarly, Facebook allows you to display your products among customers who are likely to buy. Most of your social contacts are on Facebook, and they may not even know that you run an online store!
At the same time, you can also use Facebook to gain more followers and turn them into customers as much as possible. Then the traffic of your store will increase which means the conversion rate and sales will get higher, too. The Shopify Facebook integration will help you put this thing forward and increase revenue.
- Instagram Shopping
People all over the world have some amazing things to say about Instagram. While some say Instagram is one of the most powerful sales channels that an e-commerce company can have, others argue that with the Instagram Shopify integration, e-commerce owners can really outdo their competitors.
One of the biggest benefits of owning a Shopify store is that the platform makes it very easy to sell. With its CRM integration, payment gateways, account software, plugins, and over 3,000 apps, Shopify has carefully planned all of them for your store. Instagram also provides comprehensive social media exposure and experience for Shopify stores. It allows Shopify shopkeepers to sell in multiple locations, providing a true “omnichannel experience” for your customers. So once you have an Instagram online store on Shopify, it’s a winning combination.
Like Facebook – Shopify, the Instagram – Shopify sales channel enables you to sell more effectively on both channels. This in turn increases your sales potential and helps you reach more customers at any given time.
Leverage DSers – AliExpress Dropshipping Solution on Shopify
Since both Facebook and Instagram can integrate with Shopify – the best online store platform – you may need the apps of Shopify to help with your e-commerce business increase sales. There are over 3,000 apps on Shopify App Store and DSers is the top-ranked dropshipping app. DSers is also the official partner of AliExpress, which means that dropshippers can place unlimited orders to AliExpress without being blocked.
There is no doubt that selling on social media is an economical way to reach more potential customers and increase revenue. You need to find and connect with potential customers. But remember, you get the best results when you focus on delivering value to your audience and building relationships with them.
Building these bonds takes time, patience and constant cultivation to see results.
Social selling is not a single activity and should be used in conjunction with existing sales prospect technologies. While getting started can be difficult, especially if you’re new to social media, the benefits outweigh the challenges.