On January 5, 2023, Ragnarok X Next Generation was officially released (라그나로크X : Next Generation). Since its launch, this game has quickly ranked among the top 10 best-sellers in the Korean Apple Store and the top 20 in the Google best-sellers. People may think of the Ragnarok M Eternal Love launched in South Korea in March 2018, because the game belongs to Ragnarok IP and the same game category MMORPG.  

Ragnarok IP Games Status quo in South Korea

In the first week of its launch, Ragnarok M Eternal Love continuously topped the best-seller list in the game field of Apple Store in South Korea, while Ragnarok X Next Generation ranked first on the first day, currently hovering in the top 10 best-seller list of Apple Store and the top 20 of Google Play Store. In contrast, the former has outstanding performance in the best-seller list, while the latter has more stable growth.

In terms of the download volume of Apple Store, the download volume of Ragnarok X Next Generation in the first week is about ten times that of Ragnarok M Eternal Love. However, the revenue of Ragnarok M Eternal Love is about five times that of Ragnarok X Next Generation, and the RPD (average cost per download) is much higher than that of Ragnarok X Next Generation.

Ragnarok M Eternal Love was successful in its first week of release due to its low marketing cost compared to similar games in the market. This gave it an advantage in the Korean market. On the other hand, Ragnarok X Next Generation didn’t perform so well primarily because South Korea is predominantly a smartphone Android market while the statistics was based on the iOS system. Furthermore, some players had already got a chance to play the game before it was released in South Korea. 

Different Market Strategy of Ragnarok X Next Generation

Compared with the Ragnarok M Eternal Love released in 2018, the Ragnarok X Next Generation released in 2023 tends to adopt a moderate marketing strategy to attract more players to enjoy. Ragnarok IP has a series of mobile games with a number of about 20, but it is not more popular than ever.

The two games, similar to other products hinged on Intellectual Property, prioritize “long-term interest” (character shape, charming elements, exciting battles, stunning visuals, etc.) as the main concept, utilizing calls-to-action so as to draw players in, all the while maintaining the IP’s ideology.

It is true that Ragnarok X Next Generation provides various casual gameplays, such as taking photos, and also utilizes charming music to draw in players. Furthermore, the KOL marketing has been carefully crafted, as opposed to a simple advertisement. On the other hand, Ragnarok M Eternal Love is focused more on pet and equipment gameplays that are featured with adorable graphics.

In terms of MMORPGs, South Korea is the biggest spender outside of China and Japan. Ragnarok M Eternal Love and Ragnarok X Next Generation are prime examples of Chinese developers emphasizing the Korean player base. As far as market performance goes, Ragnarok X Next Generation had a slower start than its predecessor, but has since gained considerable momentum. 

How to Download and Enjoy Ragnarok X: Next Generation with Redfinger

Ragnarok X Next Generation can now be used in redfinger cloud phone. Under the background of the automatic function embedded in Ragnarok X Next Generation, players can switch in the customized menu, and then make choices during automatic operation. Of course, this feature enables adventurers to save time to do other things. Coincidentally, players can play Ragnarok X: Next Generation with redfinger cloud phone, thus saving mobile phone storage space. The combination of Ragnarok X Next Generation and redfinger cloud phone brings more convenience to the game.

As a virtual Android system, redfinger cloud phone enables you to have another Android phone on one device. When running on ECS, redfinger hardly needs data, storage and battery power of your own device. With this android emulator, you can run your game freely on the cloud. In addition, with only one Redfinger account, you can manage any number of cloud phones to meet your multitasking needs.

1. Find REDFINGER on Google Play and download the application, or visit the website and access the application through a web browser.

2.In order to gain access to the Redfinger cloud smartphone, complete the sign-in steps.

3.In order to find Ragnarok X: Next Generation, enter its name in the search bar of the REDFINGER APP Store.

4.Using Redfinger, one can download and set up the game.

5. Run and enjoy playing Ragnarok X: Next Generation with redfinger.