How to Use SEO Strategically to Rank Higher on Google

Did you know that the #1 spot on Google gets 34% of organic traffic? This position is worth the second, third, fourth, and fifth positions combined!

As you can see, it’s important to get that coveted first position. Otherwise, you’re losing out on potential revenue.

The way to rank higher on Google is to use search engine optimization (SEO). With a good strategy, you can increase your Google rankings in no time.

Read on to see how to use SEO to boost your website on search engines!

Use Good Keywords

Put yourself in your target audience’s shoes and think about what they’d search for when they need your services or products. That’s a good starting point for the keywords you should use!

There are also keyword research tools like SEOJet that you can use that’ll tell you whether it’s worth it to use certain keywords. Generally, you’ll want to use long-tail keywords, as they’re more specific.

Not only should you put the keywords in your content, but also in your meta title, meta description, and alt image tags.

Put in Good Links

You’ve probably already put in links to your own pages to try and keep users on your site. If you haven’t done this already, then hop to it!

You should also link externally. Many people are resistant to this idea since it feels like you’re providing other companies with free links, but this helps you too! Search engine algorithm updates rank sites based on the quality of your pages, so if you’re pointing readers to other authoritative sources, then this will help your own ranking.

Write Valuable Content

Speaking of authoritative sources, you want to position your business as one as well. So don’t just push out content for the sake of it, and don’t smush in keywords either.

Instead, you’ll want to think carefully about what your target audience would find useful. Analyzing each phase of the marketing funnel can be beneficial.

You should also go back to your old content and update it. Audit your pages to ensure everything is still accurate, up-to-date, and functional. You’ll be punished for broken links!

Hire an SEO Specialist

Ultimately, hiring an SEO specialist is the best way to boost your SEO rankings. They have knowledge and experience in the field so you don’t have to do the work.

Consider it a wise investment, as SEO has nuances and is constantly changing.

Rank Higher on Google With Our Tips

It’s a lot of work to rank higher on Google, but it’ll be worth it in the end. When you reach #1 in search results, you’ll see a huge difference in your web traffic, and therefore, your sales!

So be proactive and use SEO to your advantage. With a good SEO specialist helping you, your site will be on top before you know it.

For more about marketing and SEO, take a look at our blog page!