How to Use Negative Reviews and Feedback to Your Advantage

Customer feedback is quintessential for the growth of any company; it helps a business identify its shortcomings and handle customer grievances effectively. To achieve better customer retention management, one must incorporate them into their marketing strategy. A positive online presence must be a component of your marketing plan if you want to remain competitive.

94% of online buyers said that one bad review persuaded them to skip a company, according to a Review Trackers study. In contrast to when they receive exceptional service, customers are more inclined to report a negative experience on their own. This article talks about how you may use negative criticism to improve customer experience and boost the reputation of your business.

Increase customer engagement on social platforms

Some consumers specifically seek bad reviews of a product or service to find a reason to dissuade them from buying it, often after their mind has already been made up to go ahead and make the purchase.

This segment of consumers is more likely to spend more time on a review site to obtain in-depth reviews. Informed consumers seek the complete picture. Most are reasonable enough to assume that nothing is perfect, but particular deficiencies may be less of a problem for some than the others.

The outcome of this is that those who like to do their own research on a product will more likely be pivoted by elaborate negative reviews that emphasize specific issues with the product. On the contrary, those who have less time to look into things or shop more instinctively will merely go by the overall star rating.

Gain insights to identify problems and improve your customer service

It can be increasingly difficult to determine where you need to direct your improvement efforts without the occasional critical input. A negative review could be the squeaky wheel you need to focus on to make necessary improvements because managing a business includes keeping track of many moving pieces.

Reviews can also be quite helpful for companies with multiple locations to learn about market situations. What works in one place might not work as well in another. Furthermore, you may rely on negative feedback to gain perspective on how your team is representing your brand and identify any modifications that need attention.

Use reviews and feedback to develop honest expectations for your brand

Before purchasing a product from a particular brand, customers who read reviews generally seek more details about good or bad service. They don’t strive for perfection, but they do demand sincerity. Eventually, a few 2-4 star evaluations can greatly increase the authority of your company’s internet visibility. Less-than-perfect reviews frequently provide more thorough analysis and particular advantages and disadvantages that can be useful to other prospective clients.

More than half of consumers, according to a Trustpilot survey, think that a review that isn’t perfect is more honest. Customers value hearing about unbiased, first-hand experiences that can guide them to determine whether your company is the appropriate fit for them.

Improve public perception of your company

Although a business can’t always successfully address a customer’s issues, it still leaves a positive impression on other customers who are browsing, whether they are existing clients or potential ones.

As a result, you should be embracing customer closed-loop feedback for addressing comments and concerns. By this, businesses may empower customers by demonstrating that they are valued and build trust by letting them know that mistakes can happen occasionally but that they won’t be left hanging.

In general, people loathe being distant and steer clear of aggressive situations. A prospective angry customer who merely wants to vent their frustrations can calm down with just a warm acknowledgment and a polite statement of your eagerness to assist them which will also improve customer experience.


Improvement in customer engagement promotes consumer confidence in your company, raises customer satisfaction levels, transforms visitors into buyers, and even turns happy customers into brand ambassadors by telling others about their positive interactions with you. Today, online reviews are more relevant than ever in influencing a customer’s shopping choice.

Before purchasing, 87% of customers investigate online reviews. Poor reviews are only a real problem for people who worry about them or do not have a well-thought-out, realistic customer retention management strategy for coping with them. Instead of automatically going on the defensive, responding to negative remarks demonstrates the company’s confidence to acknowledge issues publicly and participate in a conversation.