The reality is that the pandemic is far from over and this situation has been quite tough on spa and other salon-related businesses. Fortunately, there are several strategies that you can adopt to ensure that your operations continue and even thrive during these times. Here are some of the tactics that you should consider:
Consider Additional Safety Protocols
It is important to follow the basic safety protocols that have been set by the government. Not only does this keep your staff and clients safe, it also guarantees that blame is minimal on your part. However, basic guidelines aren’t enough – try to think of ways that you can take safety to the next level.
In essence, think of what you can do to put your client’s mind at ease once they are on your premises. After all, a lot of them may be hesitant to be in such close contact with strangers. For instance, you can consider installing air purifiers or having portable UV sanitizers that employees and customers can use for their convenience.
Stick to Pre-Booking Appointments
Before the pandemic, a fair number of spas and salons made their money with drop-ins. These days, however, this isn’t something that you can risk. Instead, make sure that all appointments are pre-booked. Make this easy for your customers to do by using a great software – if you are a SPA studio owner you need this software from WellnessLiving.
The best thing is that not only is it easy for your clients to use, it also allows you to make your operation more efficient with minimal effort. Thus, it is a win-win situation for all.
Improve Communication with Clients
There is a good chance that you will need to cancel appointments with clients or update them about a current health situation. In fact, these days, you have to communicate with your customers even more, keeping them abreast about timings, appointments, and health and safety protocols.
This is why a great software that it is an all-in-one solution for massage salons is even more important! It allows you to stay in touch with your clients at all times and does it in a minimally intrusive manner as well.
Pare Down Your Operations
For the time being, it is best not to offer all your services at once. For one thing, this can result in too many people in your salon at the same time. For another, having alternating services can mean that you get to rotate your employees so that everyone stays healthy but can also make a profit.
It is a good idea to stick to the most popular services. If you aren’t sure what these are, reach out to your clients directly and take a survey. This will show you which ones to offer more often and which ones to provide on occasion. Of course, give your clients the opportunity to pre-book certain sessions ahead of time so that you don’t lose customers.
These are the top guidelines that you should be following when running a spa or any kind of salon. Stick to these and you will find that your operation will be a success!