Search engine optimization (SEO) and content marketing are two of the most important aspects of digital marketing. A solid content marketing strategy will help you attract more visitors to your website, while good SEO will ensure that those visitors are actually finding what they’re looking for. But what if you could combine the two? That’s where optimizing your content marketing strategy for SEO comes in. Here are a few tips to help you get started.
1. Do your keyword research
If you want your content to rank highly in search engine results pages (SERPs), you need to make sure it contains the right keywords. That means doing your research to find out which keywords are most relevant to your business and then incorporating them into your content in a way that sounds natural. Don’t stuff your keywords in there just for the sake of it; that will only hurt your chances of ranking well. Instead, focus on creating quality content that happens to contain the right keywords.
2. Create compelling titles and meta descriptions
The title and meta description are two of the most important elements of any piece of content when it comes to SEO. The title is what appears in the SERP, so make sure it’s catchy and accurately reflects the contents of your article. The meta description is what appears beneath the title in the SERP; use this space to give potential readers a taste of what your article is about and convince them to click through.
3. Structure your articles with headlines and subheadings
Headlines and subheadings help break up your text and make it easier for readers (and search engines) to scan and understand. They also give you another opportunity to include relevant keywords throughout your article without sounding like you’re repeating yourself. Just like with titles and meta descriptions, though, don’t go overboard with the keywords; focus on making your headlines and subheadings clear and concise first and foremost.
4. Incorporate imagery and videos
Images, infographics, and videos can all help make your content more engaging and visually appealing—and they can also help boost your SEO efforts by increasing the time people spend on your site and decreasing your bounce rate. In other words, they’re a win-win! Just make sure that all of your visual content is properly tagged with alt text so that search engines can index it properly.
5. Work with an agency
Anyone who has ever tried to do their own search engine optimization (SEO) knows that it is a complex and time-consuming process. There are a myriad of ranking factors to keep track of, and the strategies for improving your ranking are always changing. As a result, many businesses choose to work with an SEO company such as Australian Web Experts.
A company like this can point you in the right direction when forming your content marketing strategy; and align your strategy with your business goals.
These days, it’s not enough to just create quality content—you also need to make sure that your content is optimised for search engines if you want it to perform well in SERPs. Fortunately, by following a few simple tips, you can easily start optimising your own content marketing strategy for SEO. So what are you waiting for? Get started today!