Do you have a Shopify store that isn’t generating any sales? If so, then you’re not alone. It can frustrate to put in the work to build up your store only for it never to produce any revenue. However, there are so many ways that you can boost your sales! This post will explore some of the most effective tactics for getting more traffic and increasing your conversion rates on Shopify.
How long does it take to get sales on Shopify?
Selling on Shopify is simple, unlike setting up where you need the help of a shopify expert to set up properly. All you need to do is create a product, populate your Shopify store with it, add tags and products descriptions for SEO purposes, add the products to other marketplaces like Amazon or eBay, which will drive more traffic towards your shop front, and then wait patiently while customers trickle in!
Here’s why getting targeted traffic is vital for your store
The unfortunate truth about this process, though? It takes time. You cannot expect thousands of visitors per day on launch day because no search engine rankings or reviews dictate user behaviour when they visit ecommerce websites yet.
Therefore we’ve put together a comprehensive list of tips and tricks to help you get more traffic, especially if you’re in Los Angeles.
How to boost sales on Shopify?
If you want to get more sales on Shopify, then you have to hire a Shopify developer in Los Angeles, who will follow these steps:
Step 1: Leverage free sources of traffic
There are traffic sources that are entirely free to use. Relying on trusted online platforms can boost the traffic sources by using their expert marketing strategies. You may not get the most targeted leads, but they’re good enough for your first sales on Shopify.
• Reach out to your inner circle and friends
This is an easy way of getting some initial traffic because you already have a pre-existing relationship with them. Just ask them if they would mind sharing their favorite product from your store (or even leave a review). If possible, try to get a Shopify development company to promote it through social media channels like Facebook or Instagram too.
• Grow your presence in relevant communities
You can do this by joining subreddits related to ecommerce businesses so you can start posting links about updates in the new version of the platform and other products available on your online shop.
• Create a Facebook and Instagram store
A Shopify development agency can quickly create a Facebook store if you already have an existing page for your brand. It’s also important to note that Instagram is another platform where many of your customers are spending time, so it would be best to grow connections with them here, too.
• Get more sales via Amazon and other marketplaces
If you’re planning on growing the number of products in your shop, why not consider expanding into international markets? You can do this by joining online marketplaces like Amazon or eBay, which will help increase visibility among different target audiences depending on location.
• Start marketing on Pinterest
This image-based social media channel is perfect for product-based businesses because shoppers spend 73% of their browsing time looking at pictures. Pinterest is also a great way to use your existing followers and turn them into customers by promoting sales or discounts.
• Get referrals from your existing customers
Referral marketing enables you to tap into the power of word-of-mouth advertising, which can be much more effective than traditional forms because it involves people who already like and trust your brand. By rewarding both parties involved in the referral with benefits such as free shipping or money off their next purchase, you’ll soon see an increase in traffic!
Step 2: Email list: Create and monetize
Many people think that email marketing is a thing of the past, but it’s still very effective when done correctly. When you build an email list and send newsletters with offers relevant to your target audience, you’ll find that subscribers will be more likely to click through on links in your emails because they trust what you have to say.
• Start with choosing email marketing software
One of the best tools to use is Mailchimp. With this software, you can create appealing and easy newsletters for your subscribers to digest. Another option would be ConvertKit. This is more user friendly than other email marketing platforms.
• Send Wishlist reminder emails
Now that you have a list of people who have already expressed an interest in what you offer, send them offers on items they might not know about or forget about! People often visit an online store only when they need something specific because it’s so much easier to find exactly what we’re looking for at stores like Amazon. To help get around this problem, reach out via email with special promotions just before major holidays, as well as days that people typically buy certain products. You can send emails every week to remind them about your store and the great deals they might have missed out on!
Step 3: Paid Traffics: Get More Sales
Paid traffic is an effective way to reach new customers on Shopify. If you’re not familiar with paid traffic, it means that you pay a company or website like Google or Facebook to advertise your store and products for you. The primary advantage of using paid advertising is the amount of control over where your ads are displayed.
• Launch Facebook and Instagram ads
Since Facebook and Instagram are two of the most popular social media platforms, it makes sense to start your paid advertising campaign on these two channels. They have a broad reach and are very easy for customers to use. Plus, they offer great analytics so you can see exactly who is responding to your ads!
• Use Google ads
Another option for increasing sales with Shopify is Google AdWords. This platform allows store owners like yourself more control over ad placement than Facebook and Instagram because you choose where your ads appear (on any site that uses Google Ads).
• Partner with influencers for paid shout-outs
Finally, you can partner with influencers for a paid shout-out. This is an excellent way to connect your brand with their customers and drive traffic back to your store!
Step 4: Optimize your store to make more sales
Optimization is vital to driving more sales on Shopify. It is making your site as user-friendly, quick, and targeted as possible for customers looking for what you sell (and who want it right now).
• Add a live chat on your Shopify store
One way to optimize your online presence is by adding an instant messaging service like Olark or LiveChat to your website. This allows visitors to ask questions about products they see before purchasing them and provides owners with another opportunity to make a sale!
• Insert reviews with user-generated content
Adding user-generated content, such as product reviews from previous customers, is a great way to boost your conversion rate. The more positive feedback you have about your products and business the better!
• Start a loyalty program
Another excellent method of optimizing for conversions is by starting a customer loyalty program. Offering discounts or special deals on future purchases will reward people to buy now rather than wait until later when they might miss out on freebies. This can also help bring repeat traffic into your store, which boosts sales.
There are various apps available for Shopify that will help you with the loyalty program and one of the best apps available is TADA. Tada is a spin the wheel app that allows your visitors to play a fun and engaging game to win various discounts in exchange for their email addresses. All you have to do is to add Tada’s Gamified and full-screen pop-ups to your ecommerce store and it will help you increasing your subscribers by 500% and sales by 135% instantly. You can find more information about the same on Tada’s official website.
• Optimize your site for mobile
Mobile traffic continues to grow year after year, with most sales still going through Google and Amazon. If you aren’t optimizing your site for mobile right now, it is not only costing your potential customers but also money from missed conversions.
• Create upsells for your products
Another simple way to increase profits on Shopify is by creating upsell offers where people can buy over one product at once. People are often willing to spend more when they know they won’t have to pay shipping costs twice or risk forgetting about the item in their cart later down the line. Check out AfterSell to learn the best available zipify alternatives.
Are you looking to take your Shopify store to the next level? We can help. A Shopify expert in our team is ready and waiting to partner with you for all your eCommerce needs – from website design, SEO, marketing plans that grow sales by considering how customers think, or just about anything else you need to succeed online. Contact us today at Endertech!