These days, Instagram is one of the most popular social media platforms for influencers and business owners. Not only is it a way to stay connected to family and friends, but it’s also a resourceful tool for growing a successful business or gaining more online influence.

But if you’re new to the world of social media marketing, you may not understand the importance of engagement on Instagram. In this guide, we’ll explain how to grow your engagement and get more users to your Instagram profile. Take a look at these tips.

Use Every Instagram Feature

There once was a time when Instagram only allowed users to post pictures, but things have changed drastically throughout the years. Now the site features stories, Instagram reels, polls, and so much more. If you’re wanting to improve your engagement on Instagram and get the algorithm on your side, be sure to use everything that the app has to offer.

Get Instagram for Your Business

A smart Instagram marketing strategy is to get Instagram for business. If you’re trying to grow your brand, this option provides you with more features than a standard profile.

Business Instagrams have additional analytics, access to ads, as well as a more professional layout. It even allows users to put links in their stories and add a contact button to their profile.

Review Instagram’s Analytics

If you decide to get a business account, take the time to figure out what’s working in your favor and what’s not. Instagram analytics covers information like the gender of your followers, post specifications, and follower locations. By understanding this information, you can better engage with your audience.

Post at Peak Times

There are certain times of the day that more people are using Instagram. For instance, late evenings or weekends are great times to post. If you upload a picture or video during work hours, you may not get as much engagement on Instagram.

The good thing about IG is that you can also schedule your posts so that they go out at a certain time—even if you’re unavailable to manually do it.

Use Instagram Stories Every Day

Another great way to get better engagement on Instagram is to post on stories every day. By doing so, it’ll completely boost your algorithm. Most Instagram users enjoy watching stories. Not only that, it’s a great way for you to advise your followers that you’ve posted on your feed, just in case they missed it.

For more information on how to optimize your Instagram profile, check out the highlighted link.

Boost Your Engagement on Instagram

When it comes to growing your engagement on Instagram, it takes commitment. You can’t post every once in a while and expect to have lots of followers and the Instagram algorithm on your side. But if you focus on the tips above, you’ll definitely notice increased engagement.

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