You can imagine the holiday season as a grand festival where everybody comes together to celebrate. This festive time is like a golden opportunity for you to connect with your customers uniquely. One of the most magical tools you can use is an influencer marketing campaign. Under this guide, you can learn about holiday marketing with Instagram influencers.
What is an Influencer Marketing Campaign, and Why is it even Necessary?
The influencer marketing campaign is like inviting your prominent friend to a holiday party. You can connect with influencers. Influencers have plenty of followers on all social media platforms and can help you spread the word correctly. It’s like when your friend tells you about fantastic gift ideas, and you would want to get them too. Influencer marketing campaigns are significant for your business, especially during the holidays, because they help you reach a large audience in a friendly and authentic way. Just like you sing carols to spread holiday cheer, influencer campaigns can help you spread excitement about your business’s offerings.
Different Types of Influencers Available on Instagram:
You can think of Instagram as a big stage; other people are the performers here. These performers are prominently known as influencers and are available in different sizes.
- Micro-influencers are the local heroes who have small but significant audiences. It is like your neighborhood friend, who everyone loves to listen to.
- Nano influencers are your close buddies who might have a small following but have a loyal and authentic audience. They are entirely genuine.
- Macro influencers are the big stars of the platform, having a significant following. It means that when you hire macro-influencers, you will have celebrities attending your holiday party.
Things to Consider and Find an Instagram Influencer:
Regarding holiday marketing with Instagram influencers, you need to consider several factors.
- You need to check out your objectives, whether just planning a holiday adventure or expanding your business and wanting more people to know about your product or services. This will help you improve your sales.
- Think about the people who would love your holiday offerings. They would be your target audience.
- Just like you choose the right holiday decorations, you must decide whether you want to work with micro-influencers or macro-influencers.
- Imagine that you are at a holiday market, and various stalls are available with unique offerings, so similarly, influencers also have special interests or themes. You must choose an influencer that aligns with your brand’s values and your target audience’s interests.
- The engagement rate is also significant, and you must check how much people enjoy the holiday festivities. Similarly, the influencer engagement rate shows how interested the followers would be in the content. A high engagement rate would mean your followers like what they post.
- Just like planning a holiday budget, you must decide how much you are willing to spend working with the influencer.
How can you find the right Instagram influencer?
- You can use social media analytics tools as they are special holiday helpers. They can get you all the information about the audience engagement rate of the influencer and, of course, the cost. It means you will have a magic ball that will show you all the best options available.
- Hashtags are the breadcrumbs that will lead you to the influencers. Whenever you search for a relevant holiday hashtag, you will find different posts from influencers already celebrating the holiday season.
- Imagine your brand’s followers as your guests at the holiday party. Some would be influencers already looking forward to connecting with your brand. You can easily find hidden treasure among your guests only.
- If you find an influencer who looks like a perfect match to you, then you should not think twice before reaching out to them. You can help introduce yourself, share your brand’s holiday spirit, and explain why they would be an excellent fit for your campaign.
Consider the Content Style of the Influencer:
When decorating your room, you want everything to align with your brand. Similarly, when choosing an influencer for your campaign, you need to consider the content style and check if it matches your feel of the brand. It is like ensuring all the colors and patterns go well in the room. Also, you need to check if the influencer’s content is something your target audience will enjoy if your brand is like a cozy winter cabin, you need an influencer whose content will give you a warm and inviting vibe.
Check the Past Work of the Influencer
You have to imagine looking at someone’s art gallery to check whether you like their paintings. Similarly, if you work with an influencer, you have to look at the previous campaigns to review what they have done and whether it is engaging or compelling. It is all about checking out the earlier dishes before eating at the restaurant. If the influencer has a good record of creating content that resonates with your audience, it is an excellent sign that they can do something similar for your brand.
The Final Words
So influencer marketing campaigns during the holiday season are like joining a festive parade. They will help you connect with your clients joyfully and authentically. By understanding our objectives, target audience, and the type of influencer engagement rate and cost, you can find the right influencer for your holiday campaigns. Like choosing the right ornaments for your holiday tree, finding the right influencer can add a special sparkle to your holiday marketing efforts.