How to Find Customers By Improving SEO

Search Engine Optimisation or SEO is all about making sure your website reaches the people that you want it to reach. Many of us think there’s a magic book full of tricks and traps that search engines like Google, Yahoo and the like want you to subscribe to. In actual fact, it couldn’t be any further from the truth. These search engines want to provide their users with the results that will make the most sense to them. 

If someone is searching for a lion fancy dress costume, then Google wants them to find exactly that and in order to ensure that, search engines have spent enormous amounts of money on creating crawlers. These crawlers scour the web tirelessly, ingesting websites and checking to see how useful they are. If a crawler comes across a website that mentioned lion fancy dress costumes, says they’re near the user that searched that term and has photos with relevant tags and a few good reviews, then that website stands a good chance of reaching that user. We’ve put together some of the ways you can use how clever these crawlers are to drive customers to your website. 

Hosting Competitions

If you’re looking for fast effects in the short term then there’s nothing much better than hosting a competition. This method of reaching customers is known as inbound lead generation because you are seeking out the customers and directing them to your website via a link. With that in mind, your competition should have a link to your website and be found by customers in areas other than on your website. Social media is a popular place to start, but including a link on your mailing list is a good idea too. Social media competitions could range from a ‘comment, share and tag a friend on this image’ approach, through to caption writing contests, or asking people to send in images to be voted on. The final option involves more stages, but if you’ve got the dedication to do each stage properly then you’ll see the biggest results. Decide on how the competition can work for your business and make sure you link each time you mention it on your socials.

Getting Reviewed

A good way to improve SEO and gain click throughs to your website is to get your links onto another trusted website. A link to your website appearing on another trusted source will make your site look more trustworthy and relevant to search engine crawlers. You could achieve this by getting into a guest blogging arrangement with someone who is happy to have your link on their site for example. Another method is to get your site reviewed, which is particularly effective if you run your site as a service in itself. For example, the iGaming industry has lots of websites that are dedicated to reviewing the top online casinos. These sites will provide impartial opinions on all of the online casinos that are out there and the best of the selection will earn a place on the site. Not only does appearing on a trusted site, such as in this case Vegas Slots Online, boost their search engine ranking, it also gives customers a new way to find them.

Guest Blogging

A quick note on links, as they were mentioned in the reviews section, links are hugely important. Not only do inbound links gain you customers but they also boost your credibility. A great way to get links to your website out there quickly is to begin guest blogging. There are plenty of methods for how to write a guest post but the key points are to remember to make it relevant to the host website and to always include your link in a way that is natural and never spammy. Guest blogging not only boosts your sites appearance on the web (and thus SEO) it also builds your network of people businesses in your sector.

Being Inclusive

Finally, one of the things you can go away and get to work on right now is making sure your website is inclusive. Some of the things that search crawlers really like to see are alternative image descriptions and the ability to perform verbal searches. The first of these is because it is easier for a search engine crawler to understand the alternative image description than it is to decipher an image. You know those ‘are you a robot?’ tests, that’s exactly the reason. The big benefit of this is that having a text description of each image makes it possible for your blind visitors to understand the image too. A verbal search will also help your website be more inclusive to those who have trouble typing. Not only is this a win for your SEO, it’s a win for your differently abled visitors.