How to Create Law Firm Websites: Everything You Need to Know

Did you know that 36% of small businesses in the United States lack websites? With so many potential customers and clients looking online to learn about businesses, this is a missed opportunity. That’s why it’s so critical to have a professional online presence, especially if you’re in the legal industry.

Ready to elevate your law firm’s reputation online? Read on to learn how to create law firm websites!

Use the Best Business Website Design

To help establish your presence as a legal authority, you’ll need a slick and professional design. You’ll want to enlist the help of a professional web design team with access to web design tools that can help your site look its best.

Include the firm’s logo on all law firm website pages — and freshen it up if your logo looks dated. Use crisp and professional photographs of all attorneys, and provide biographical details that can give potential clients confidence.

Make sure the text is broken into smaller segments that are easy to read. And avoid using bright or clashing colors that make text hard to read. Ultimately, you want it to be easy for potential clients to navigate through your site.

Integrate SEO into Your Site

Search engine optimization, or SEO, is crucial to your website’s success. With SEO, you’ll embed keywords into website text. These should be keywords that people commonly search for when seeking a lawyer in your area.

You can sprinkle these keywords into headers, tags, and blog posts. Blog posts are a great way to offer free advice, use SEO, and show off your great communication skills.

Search engines will take notice when you use SEO effectively. For instance, when someone does a search for motorcycle accident lawyer options, there’s a better chance your firm’s name will pop up in the results. Work with your web design team to craft a strategy that maximizes what you can get from keywords.

Craft Useful and Clear Content

It should be obvious to any visitor what type of law you practice, and where you are located. Site visitors should be able to get a clear understanding of your mission, experience, and services on your home page. Be clear with your language, and ensure that it is free of grammatical issues.

And, yes, you should have a blog on your site! As mentioned above, blogs are an easy place to embed keywords that can help position your firm well in search engine results. But blogs also are a great place to share your expertise.

If you’re a personal injury lawyer, you can share the key steps an accident victim should take. A well-crafted blog post will end with a call to action, or CTA. This is where you can direct the reader to contact one of the lawyers at your firm.

Avoid stuffing blog posts with SEO keywords or writing generalized content. Additionally, make sure you format your content so that it is easy to read. Weave in some images to break up the text and make the content more approachable.

Optimize Your Site’s Images

Nothing’s worse than waiting for a pokey website. When it takes too long for a web page to load, potential clients will look elsewhere. Large image sizes can be a leading cause of slow load times.

A good web designer can help compress the size of your images so they are smaller file sizes. You’ll be able to reduce the file size without compromising quality, too.

When you do this, you’ll speed up the load time of your site, making potential clients more likely to stick around. You’ll also avoid hurting your search rankings as a result.

Create a Mobile-Friendly Website

When someone is searching for an attorney, there’s a good chance they’ll be doing so using their phone. That’s why it’s critical to make sure that your website is mobile-friendly.

You don’t want someone to be scrolling endlessly to read text that’s too large for their phone’s screen. Sites that aren’t optimized are a turn-off, and you could lose out on business. A site that isn’t optimized can be a red flag, too, suggesting that you are not a professional and client-focused firm.

Work with your web designer to make sure that graphics and text are formatted properly for phone screens. Don’t stop there, however. Your site should look good on tablets and different computer monitors, as well.

Feature Your Best Reviews

Finally, be sure to include testimonials, positive reviews, and rewards on your website. This content can serve as evidence that you are a trusted and respected law firm. Potential clients will be more likely to move forward with an initial consultation when they can learn from other happy clients.

Don’t stop with reviews on your website, however. To go a step further, you’ll need to have some positive reviews on third-party sites and search engines.

Encourage happy clients to post strong reviews on search engines. That way, when someone looks up your firm, a five-star review will pop up right away. Potential clients might be more willing to trust a review that is not cherry-picked to appear on your site.

Understand How to Create Law Firm Websites

When you know how to create law firm websites, you can set your firm apart from the competition. Build a site that is easy to navigate and mobile-friendly. Make all text clear and feature SEO-rich content that can help drive traffic to your site.

Find more business tips to help your bottom line. Check back soon for new and informative articles!