A sales funnel is a marketing term that describes a company’s roadmap to converting leads into customers. The top side of a funnel is the number of all people who interact with a company. The narrow side is all the people who become new customers. The difference between leads and clients who made a purchase determines the efficiency of a sales funnel.
Unfortunately, there are no companies that convert 100% of leads into clients. On average, the efficiency of the purchase funnels of online business is 1-2%. However, some companies have well-optimized funnels that have 5% or more effectiveness. If you also want to create a strong sales funnel, follow the recommendations from the post below.
Learn your Audience: Awareness
In most cases, products or services are tailored to particular people who have specific needs. For instance, in case you offer help in listing commodities on Amazon, your target audience is entrepreneurs and businesses who want to start selling online. Next, you need to analyze the existing sales strategy.
At this stage, you have to understand what attracts them most and focus on gaining the best channels to get leads. Note, the quality has to be over quantity. For instance, if most clients come from blog posts, podcasts, and videos, invest your resources to gain these sources to attract new leads. These days, blogging is considered the most effective way to attract leads from the Internet.
You need to publish top-quality and SEO-optimized blog posts that will be ranked well by search engines. Consequently, they will have top SERP results and will become a reliable source of free leads. Besides, you can promote your business on social media, forums, and by publishing videos on YouTube. Don’t be shy about using paid ads and paying influencers to get your product or service promoted.
Captive the Attention: Interest
At the next stage, you have to draw the attention of leads and turn them into potential clients. In a nutshell, the content has to hook new leads and force them to learn more about our offer. For example, if a blog post on a particular topic attracts a lead from the Internet, you need to include links to the product page seamlessly and will force readers to click on them by adding click-to-action elements. Also, you can add popups and banners that will captivate the attention of potential clients.
Feel free to use heatmaps to find the best places to integrate calls-to-action on a site. Heatmaps will show the parts of a website that draw the most users’ attention. At this stage, it’s vital not to lose a client. Therefore, it’s recommended to get the contact details of leads. There are a few tactics that are used. The newsletter subscription is the most popular one. Almost all websites offer to get subscribed to unique and interesting posts by sharing an email.
However, a lot of companies offer particular perks to clients who get in touch. For example, some companies motivate leads to start a conversation with a sales manager by offering a discount in live chat. In addition, the best service to order an essay online offers the ability to trade an email address on a promo code. It is a smart tactic that has value for both parties. Customers share their emails and get discount codes while the company gathers the contact information of leads.
Present a Product: Desire
The third stage requires you to present the products or services and their value to a customer. You have to explain to potential clients why they need to opt for your solution and how it will benefit them. Feel free to share emails with promotional offers that may force them to consider your product among other competitors. Feel free to share brochures that highlight the value of an offer. It’s recommended to focus on particular problems that it can resolve. People frequently look for solutions to their problems on the Internet, and they are likely to pay for services and products that help them get rid of them. Also, use case studies. The examples of real cases and feedback is a powerful instrument to convert a lead into a client.
Make a Sale: Action
It is the final stage that needs you to make a sale. In most cases, people don’t pay by clicking the buy button on a site. Most customers want to discover if a product fits their needs before making a payment. If you have many clients, it’s recommended to offer a free trial version of your product to help them understand if an offered solution fits their needs. However, if you have a low number of clients, it is recommended to schedule live demonstrations for clients who are interested in buying a product. A one-a-one session with a customer can increase the chance of a successful sale and your purchase funnel’s effectiveness.