Commercial finance research

CPM ad networks are a good revenue stream for small publishers. Choosing the best cpm adnetwork could prove to be a task nowadays as there are many players in the market apart from Google Adsense.

The CPM revenue model has opened up opportunities for small and medium publishers in the ad network space. Publishers benefit as the users do not have to interact with the ads necessarily, as would be the case with other metrics. As a publisher, you can gain money by placing ads on your website.

The article will look at a few factors to consider when selecting a CPM Ad network.

How to Choose the Best CPM Ad Networks for Small Publishers?

Website traffic can become a challenge for small publishers when choosing an ad network. You will also consider other factors such as CPM rates, ad types, and payout frequency.

Traffic Requirements 

The aim of placing advertisements on third-party websites is to improve brand awareness and recognition. This can happen only if people are visiting your website. If you are a beginner, you will take some time to build up your audience base.

Every ad network has its minimum traffic requirement. For example, the ad network Exponential has a minimum traffic requirement of 500,000 monthly views. As a small publisher, it might be difficult for you to meet the traffic requirement.

Look for networks that do not have any minimum traffic requirements. For example, BuySellAds is a network that is beginner-friendly. You can get started with this network right away.

CPM Rates

CPM rate is the amount the advertiser pays to the publisher for every thousand views of the ad. Every time the ad is loaded on a browser and counted by the server, it is added to the impression counter. The advertiser will offer you a fixed price, but this amount will change depending on factors such as geography, niche, and audience, among others.

As in a CPM model, as a publisher, you get paid every time the ad loads; even if the user does not interact with the ad, the payout is on the lower end compared to other metrics. For example, Google AdSense offers a CPM rate of $.0.71, whereas BuySellAds offers CPM rates of $0.25 to $0.75 for most websites.

Payout Frequency

There are two factors that come into play when you are paid for ad impressions. The first is payout frequency, and the second is the minimum payout. Depending on the CPM ad network, the payout frequency may vary from 30 to 60 days.

Minimum payout is the total amount that your account needs to generate before the advertiser can make a payment. Again, this is dependent on the ad network you choose to work with. For example, Google AdSense has a minimum payout of $100, whereas Conversant Media has a minimum payout of $25.

If you are looking to add a revenue stream to your website as a small publisher, a CPM ad network would be the way to go. There are several beginner-friendly networks available which let you place ads with no traffic requirements. The points mentioned above will help you decide on the best CPM Ad network for your website.

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