Digital sales through marketplaces are one of the most common marketing formats nowadays due to the facilities they offer: for both sellers and buyers, it is a way of selling and buying that allows them to offer and access thousands of products quickly, easily and comfortably. Therefore, if you are starting out in the world of digital sales, there is no better option than to start using marketplaces! These types of platforms allow you to expand your market, have a better reach, increase the percentage of your target audience and generate more brand awareness.
How do they work and what should you take into account to start selling through marketplaces?
Analyse the marketplace
Currently there are several sites where you can implement a marketplace sales strategy, so it is necessary to do some research beforehand to understand how they work, which are the most used, or the ones that have the best positioning among sellers. It is also important to define the type of product or service to sell, delimit the size of your business, and define the geographic scope it will have: having considered these variables you will be able to know which platform is best suited to you.
Evaluate your level of experience
The level of knowledge you have with online sales will help you choose the platform to use and, in turn, will allow you to specify the type of strategy to implement on the site. Developing a sales and communication action plan is a way to increase your profit percentage and generate brand awareness!
If you are a beginner in the world of sales you should use those sites that implement the “consumer to consumer” model as they work without intermediaries and focus on connecting people with each other. If you are an experienced seller you can implement Marketplace platforms that are a bit more complex, but also very effective: there are, for example, some sites where you can apply a cross listing app for resellers. The advantage of these systems is that important factors such as logistics and payment methods are handled by the platform and are much more secure.
Define your type of strategy
Another aspect to take into account in order to be successful in Marketplace is the type of strategy to implement, as this will also help you to choose the platform to use: B2B, B2C, or C2C are the most common sales methods, so knowing in detail how each of them works is a way to know which one is best suited to your business model.
In the B2B system, companies usually market their products or services through a third party that acts as an intermediary between the seller and the buyer. The B2C modality, on the other hand, refers to product transactions between the entrepreneur and the consumer; and, finally, the C2C model focuses on linking people so that, between them, purchase and sale transactions are generated.