Blogs are one of the most important aspects of any business, especially when ranking on Google. Sure digital marketing tactics have changed over the years, with people using platforms like Tiktok and Instagram to drive massive sales. However, does going viral consistently drive leads for a long time? But that is a debate for another day. Today we will focus on one tried and tested way to get more leads consistently, and that is through ranking your blog posts.
Ranking your blog on Google can take a lot of time, and this is even harder if you are in a competitive niche. Many people running successful businesses understand this. Instead of doing the blog writing and the things necessary to rank the content themselves, they hire an experienced company like web 20 ranker for complete seo campaigns.
Many aspects google looks at before ranking your blog, and the content itself is significant. One thing that you should remember is that Google has very few considerations for the blog owner. Instead, they focus on the people looking for the content and bringing value to them. The key here is value!
So, how do you ensure that you are offering value through your blog post?
- Informative information
There are billions of pages online and probably thousands on the topic you want to discuss. These pages may be already ranking, and it is your job to outdo them. Therefore doing proper research and providing insights into a topic that is not commonly understood can help you rank better. Best of all, if the information is detailed enough, you stand a better chance of people linking back to your content, which is one of the critical attributes of ranking on Google. Good information can make people read the content for longer, and the length of time people stay on your website also factors in when you want to rank.
- Quality content
Grammatical errors make you look unprofessional. No one will take your content, company, or website seriously if your content is filled with grammatical errors. Your content needs to flow well and be easy to understand. Use short precise sentences with each statement connecting to the other, driving forward the information. While the quality of content may not be the enormous driving force when you want to rank, it still plays a significant role. As Google evolves, experts notice that the quality of content affects the ranking quite significantly. Plus, good quality content positions you better in the eyes of the reader.
- Length of the content
The length of content is a tricky discussion. Some marketing gurus stand by long content where blog posts can run to thousands of words. While on the surface, this looks like a great strategy, since the assumption is the more words you write, the more Google thinks you are an expert in the field, it may be entirely inaccurate. First of all, not many people read long posts online, meaning people may get disinterested quickly when they get to your page. Therefore it is crucial to do your research first.
An excellent way to approach this is to look at the websites that rank well for the topic you want to write about. Check out the average length of their content. Find the average and create content around that length. This is because Google understands why it ranks those pages first, and the length may be a factor. Therefore, instead of going against the grain and fighting whatever Google is already ranking, it would be better to compete by working with top-ranked websites’ content length.
- Do your research
A proper analysis of everything regarding the topic is a great way to place your content in a firm position to rank. To get the right keywords, you can use tools like Ahrefs to check the volume and competition level for a particular keyword. You can see the difficulty in ranking for a said keyword and see if it is a viable phrase you can target. The good thing about tools like Ahrefs is that they will always give you alterations of the keyword you want, opening your mind to different angles and topics to approach the query.
The keyword analysis is especially important for competitive spaces where large websites may be dominating the space. From here, you can be realistic and see if you can rank. During this analysis, check out competitor websites and what they offer. Look at how you can upgrade the content they already have and one-up them. This way, Google can see you are offering more value.
- Great meta descriptions and titles
The titles and the descriptions that appear when you search for a query play a vital role in visiting a blog. They need to be catchy and drive a searching intent. Creating meta descriptions and titles that grab the reader’s attention makes you better placed to get more visitors even if you are not ranked first for that search query.
Now that you have worked on the content side of the blog, how do you optimize your website to ensure your blog ranks better?
Optimize site speed: the site speed plays a vital role in ranking. Like we mentioned earlier, Google is focused on the reader. Therefore if your site takes a long time to load, the reader will probably look for another website to check out the info.
Appealing website: your website needs to look good from the get-go, use colors that do not shout, and give a calming feeling to the site visitor; This can help them stay longer and ensure your site does not look spammy.
Make the site easy to navigate: AN easy-to-use site means that readers can quickly get what they want without being confused.
Interlink your content: interlink related content across your blogs. This way, you have a better chance of the reader clicking on another blog which inevitably makes them stay longer on your site. A good interlinking strategy is also a top google ranking factor that should not be ignored.
You have now created a fantastic blog piece and optimized your website to rank; what do you do next? Blogs are very hard to rank, especially if your site is new. The odds are you are still in Google’s sandbox if your site is new. You should first submit your sitemap to Google to help the content rank faster. Use social media and share the content to get some eyeballs on it.
You can also share the blog on sites like Reddit, which gives you quick backlinks and some people visiting your site. However, getting backlinks is usually one of the most substantial ranking factors and is usually the hardest to achieve. You may need assistance from a marketing firm like web 20, specializing in outreach campaigns. But if you follow the steps above, you are well on your way to rank your blog on Google.