Technology has always been an integral aspect of the pharma industry, and digital innovation has altered the industry over the last decade. However, since the pandemic’s onset, the sector has been making small efforts toward digital adoption. But, there is still a long way to go before adopting an end-to-end digital approach. With COVID-19, the sector used a technology-driven strategy and data to open new growth potential and learn valuable lessons. It’s time to see how it affected the entire pharmaceutical industry.
It’s imperative that we first understand the concept of this ‘digital revolution’ before going any further.
Simply stated, digital transformation refers to reorganizing or reinventing an organization in a digital age to keep pace with changing trends. The term digital transformation in the pharmaceutical industry refers to the use of various digital technologies to improve the production and delivery of healthcare products and services with pharma marketing.
Digital Health Offering
Before we can comprehend the impact of digitalization on healthcare delivery, we must first understand what digital marketing entails. Health IT, Cybersecurity, Telemedicine, Wireless Medical Devices, and many more services are covered according to the FDA’s Center for Devices and Radiological Health (CDRH).
A patient-centered approach to care has laid the foundation for digital change. It will help healthcare providers streamline operations, understand what patients require, increase loyalty and trust, and improve the customer experience. Healthcare organizations can now offer products and services more rapidly, stimulate industry innovation, and keep costs down by taking a complete approach to digitalization.
Accelerated Drug Discovery through Artificial Intelligence
In the pharmaceutical industry, Artificial Intelligence (AI) is still a relatively new concept but has several applications that are particularly fascinating. AI in the pharmaceutical business has improved drug research and development, pharmaceutical productivity, and clinical trials, among other things, making its application minimize human workload and allowing for the quick achievement of targets.
In light of COVID-19, Artificial Intelligence has also been used to develop drugs and vaccines to speed up the discovery of successful viral treatments. AI can also expedite the process by extracting important data for drug repurposing or repositioning by screening features of already licensed and verified pharmaceuticals in ways that a human expert would not be able to.
While the biopharmaceutical sector has long been focused on discovering new ways to develop and commercialize new and novel medications in less time and at lower prices, it has recently also begun to focus on manufacturing technology advances. Due to digital technologies and automation, biotechnology firms can achieve economies of scale with greater flexibility and assurance. Digital biomanufacturing has also been widely used in bioprocess optimization, biomanufacturing, and flexible manufacturing.
Curated and Scientific Content for Engagement
The need for high-quality digital information and consumer interaction has skyrocketed due to reduced access to healthcare providers and increasingly sophisticated treatments. Scientific writing to cutting-edge video, podcasts, and virtual event productions is part of the scientific content and digital engagement solutions.
Scientific writing contributes to the generation and dissemination of scientific knowledge by providing crucial information. Videos and animations have become one of the most popular ways for healthcare professionals and patients to acquire and retain information. Virtual events assist pharmaceutical businesses in increasing brand awareness and marketing their goods.
Security through Blockchain
Blockchain technology operates based on an encrypted data ledger that connects safe collections of information. Decentralized data storage makes it more difficult to attack because there are several interconnected servers, and modifications cannot be isolated to just one server.
When it comes to the storage of health data, having a database network means that a patient can have a password that they can use to verify access to records at a variety of hospitals and medical offices. This allows accurate data to be maintained without the need for vulnerable personal records.
Clinical Trial Digitalization
Using digital technology to improve participant access, engagement, trial-related measurements, and/or interventions to enable concealed randomized allocations, or any combination thereof, results in a “digital clinical trial” concept that can have the potential to virtually transform clinical trials and lower their costs.
There is no question that digital technologies are increasing recruitment, data quality, treatments, and protocols, as well as improving the agility of clinical trials. Several clinical trial issues such as patient retention and engagement are addressed by implementing digital health technologies into clinical trial designs.
As the shift of experiences from physical to digital space continues, the pharmaceutical industry has already begun to transform and will continue to do so in the future as well. Patients are demanding more from pharmaceutical companies every day, and traffic to their websites is at an all-time high.
Using digital innovation to your advantage helps your business give more tailored services, demonstrate your unique value compared to competitors, and achieve a competitive advantage. You can also leverage the expertise of a pharmaceutical marketing company and their different digital transformation services to align your company better to patients’ needs and expectations.