Many artistic types aim for careers in graphic design. Yet many people feel they are at a standstill when it comes to employment prospects. Is graphic design in demand, or should you put your hopes for the future on hold in favor of financial security?

The move to digital has led to a steep drop in demand for graphic designers working in the print business. However, demand for digital designers has increased dramatically as more companies prioritize their online profiles. We’ll analyze graphic designers’ current and future markets and the types of graphic design jobs expected to grow and shrink.

Definition of a graphic designer

It’s essential to have a firm grasp of who graphic designers are and what they perform before going on. For instance, if you wish to outsource your graphic design, you should know these professionals, whether working digitally or manually, develop visual designs to convey messages and ideas to target audiences. Typeface, color, layout and photography are all examples of visual ideas.

A graphic designer’s responsibilities and requirements

The following is a list of everyday responsibilities and requirements for a graphic designer:

  • Conversing with customers on the project’s scope.
  • Responding to the client’s request via study, design, and the creation of visual conceptions
  • Observing the schedule and spending limits
  • Possess a solid grounding in graphic design tools like Photoshop, Illustrator, After Effects, Sketch and Figma, among others.
  • Knowledge of current aesthetic tendencies
  • Can read and interpret visual cues; familiarity with composition, color theory and branding psychology.
  • The capability of adjusting to new technology

A graphic designer is often expected to meet these standards. Depending on what you want to do, you’ll find a wide range of job descriptions.

Job Prospects

The Bureau of Labor Statistics predicts a 3% increase in demand for graphic designers between 2020 and 2030. To put it simply, this is a lot slower than usual. Aspiring graphic designers may initially see this as negative news, but it’s essential to look deeper.

The need for digitally savvy graphic designers is predicted to increase by 13% over the next several years (faster than average). An estimated 199,400 positions will be available for web developers and digital designers in 2020.

Advertising and marketing professionals now have more chances to interact with consumers because of the rise of competition in online marketplaces. Graphic designers are essential to the success of businesses in the age of intense competition for branding and marketing.

Various careers in graphic design

Each design project for which a graphic designer is responsible serves a distinct demographic with specific requirements. Dribbble surveyed 17,000 designers in 2019 and found that these positions were the most sought after.

  • Product designer

Regarding design jobs, the product designer is far the most in-demand position across agencies. The value of effective product design and its link to customer pleasure has just begun to be recognized by brands all over the globe. High-quality product design is becoming more important as businesses try to differentiate themselves in an increasingly competitive market.

  • Graphic designer

The requirement for visual communication in the workplace has resulted in a continued boom in the graphic design industry. Graphic designers specializing in social media, advertising, and marketing help products stand out in the marketplace.

  • UX designer

The phrase “user experience” was first created as a fad, but it has since come to dominate the design industry. Many professionals in design and marketing believe that UX will soon become the standard in the design business. It is because meeting the expectations of a growing number of consumers necessitates investing in better user experiences. Companies risk losing clients and revenue if they fail to provide a pleasant user experience.

  • Illustrator

Before the advent of the internet, print publications often included an illustration to spice up the text. Several large IT corporations and businesses have adopted this practice to make their products and services seem more natural. Illustrations are a great approach to convey your message uniquely while being consistent with your brand’s aesthetic. Companies are beginning to comprehend the influence of one-of-a-kind pictures on clients and gradually convince others to join the trend.

  • Motion designer

Consumers, corporations, and artists alike have all shown a renewed interest in animations. Dribbble found that animation was the most sought-after because of the many design skills people desired to acquire. Learning motion design is beneficial since it may be used in various careers. In the same way, UI artists may animate buttons and graphics; illustrators can give their drawings a sense of movement and life with dynamic logo reveals.

There is no need for you to have any hesitation about pursuing a profession in graphic design. The digital design industry is booming even if print design is decreasing. There is a growing need for graphic designers as businesses realize the importance of visual communication in the internet age. In addition to creating a unique visual style for a company, graphic designers also help their client’s products stand out in the market.