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Google Ads are a reliable and effective way for restaurants to reach guests in the area. Using Google Ads management techniques, you can access people searching to make a dining decision (usually from their mobile phone). 

Unfortunately, most restaurants understand the potential value of advertising on Google but aren’t sure how much they should be spending.

Google Ads are a reliable and effective way for restaurants to reach guests in the area. Using Google Ads management techniques, you can access people searching to make a dining decision (usually from their mobile phone). 

Unfortunately, most restaurants understand the potential value of advertising on Google but aren’t sure how much they should be spending.

#1: Optimise ads for high-traffic hours

Remember, there are some key attributes to your AdWords campaigns. One of the major ones is not linking your ads to the right landing pages.

The second would be not grouping the right keywords and ads, for another.

You should note that with your advertising budget on the line, plus for ads to show for the customers, you actually have what you want them to see.

The focus should be doing this at hours when these ads are more effective to those people.

Google ads management hacks to get qualified leads for restaurants

For example, this can be during restaurant dinner or lunch hours. The technique is often referred to as dayparting.

Another idea of AdWords campaign for restaurants targeting consumers with lunch specials during specific lunch hours.

#2: Local restaurant inventory ads

According to the statistics, Google Shopping and text ads grew 20% from 2016 to 2017. On the other hand, the revenue increased by 64%, from 2016 to 2018.

In simple terms, it implies that the retailers are still interested in using Google Shopping as an advertising channel.

Sidecar’s 2018 Google Shopping Benchmark Report predicts that bridging online and in-store experiences will be here for long!

Why?

Well, because consumers want the best of both worlds. So even restaurant goers want to make the most of e-commerce while visiting the eatery physically!

With Google ads management, you can use the local inventory ads. This will help to accommodate customers who research online and purchase offline.

When consumers click on your ad, they arrive on a Google-hosted page for your store, called the local storefront.

#3: Location ad extension

Remember that your restaurant is the main place where conversions occur. And to get the maximum benefits out of if, you need to include your store address in your ads.

Using a location ad extension displays, you can squeeze the restaurant address within the ad.

Google ads management hacks to get qualified leads for restaurants

#4: Promotion extension

There’s no need for inventing complex marketing campaigns to drive more foot traffic to your store.

If you own a restaurant, you can do the required by accommodating the needs of mobile users, you can boost more sales.

Additionally, one can also increase local foot traffic by implementing promotions in your online advertising campaigns.

With the option of promotion ad extension, you display your store’s current promotions within the ad.

#5: Click-to-text message extension

Google ads management hacks to get qualified leads for restaurants

A click-to-text message extension is an excellent option for offering instant communication with potential customers is an excellent way to drive local foot traffic.

Google data revealed that almost 65% of consumers would consider using messaging when scheduling an in-person appointment, looking for information about a product or service.

According to research by Grand View Research forecasts a rise in the use of chatbots.

And considering the growing chatbot market, its value is expected to increase to $1.25 billion by 2025.

Restaurants can make the most of this feature with innovations in AI and machine-learning technologies will enhance features of chatbots.

6: Geo-targeting ads for specific locations

A key component of Google Ads management is optimising AdWord campaigns for geo-targeting. Not doing so implies that you will lose out on driving local foot traffic to your store.

What does Geo-targeting do?

It identifies your ideal customer’s location depending on their IP, WiFi or GPS data.

With an expected $72 billion dollar growth from 2016 to 2021, geo-targeting is the future of getting desired customers.

Conclusion

People indeed love the convenience of online ordering, but they’re also lured to the more tactile experience of restaurant eating.

Recent trends predict that marketers and store owners that customers enjoy having the choice of ordering in along with the option of eating out. You should make the most of this information to accommodate these needs in advertising campaigns.

Google ads management hacks to get qualified leads for restaurants

With the simplest of additions and clever Google ads management, your AdWords campaigns such as adding your physical store restaurant can build trust with customers.

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