Most customers may believe that it’s them who decide on purchasing certain things. However, all business owners know that it’s not really the case. Business owners often softly convince people to buy things from your store/site. Thus, shops take people on a special journey where a sale is a final destination. That’s what a sales funnel is. However, planning and executing all steps of such a process is not an easy task. Most businesses tend to underestimate or overcomplicate their sales funnel strategies. So let’s see what you need to know before creating a sales funnel.
What Is a Sales Funnel?
When shopping, all people undergo several sales stages before they make up their minds and buy something. All these steps turn into what marketing specialists call a sales funnel. Thus, this concept allows businesses to map out a purchasing process for the customers. A well-built sales funnel should increase the chance of purchase while also making this process easier for the customers.
Overall, there are different types and strategies for sales funnels. Their build-up will depend on the nature and size of your enterprise, along with a few other factors. Still, all sales funnels consist of at least four stages, like creating interest and calling for action. So, let’s see these main stages and what they do.
Before you can sell anything, people should know that your product or services exist, right? So, the first stage of any successful sales funnel will be creating awareness. Hence, during the first stage, you are not trying to sell. Instead, you are trying to inform. Here you can choose who you want to attract and how. For example, you can target only preferred buyers or simply spread the word around about your presence on the market.
Just knowing about one’s product may not convince people to buy it. Hence, you also need to convince them of its necessity and advantages. Hence, you want to interest your potential buyers in a purchase. There are many ways you can do so. For example, you can advertise your product as the best solution to whatever problem your customer may experience. Another way to spark one’s interest is to offer something valuable in return for their attention. For example, that something can be a magnet or a discount on other services/products.
Now you have someone who’s ready to commit. They are convinced they want the product. However, do they want it from you? Hence, they need a soft push to the final step. Hence, you need to help them make the decision. Usually, small things like free shipping or beautiful packages can do the trick. Overall, you should convince them how beneficial a purchase form you can be. Details and small tokens of attention matter, especially if you are in a highly competitive industry.
This last stage of the process will define a sales funnel’s success. The action stage is all about the actual act of purchasing a product. It can go only two ways. A customer either chooses to spend their money or not. Of course, the progress made at the first three stages will still hold even if a customer leaves without a purchase. In such a case, businesses need to create separate campaigns for bringing back their potential clients to seal the deal, so to say.
What to Research before Building a Sales Funnel
Completing comprehensive research before building any marketing strategy is always a move in the right direction. You can’t afford to have any gaps in your knowledge about your business or target audience. Hence, start by stating the purpose and nature of your business. To interest other people in your product, you should be able to define it first.
Next, define your ideal buyer. Who is this person? What makes them a perfect fit for your business? Who do you want to attract? The answers to these questions will determine the future strategy for your sales funnel. For example, an academic writing service won’t receive requests like, “Can you write this essay for me?” unless they know what students are tempted by their offers. Such a business needs to know the age, area and year of study, occupation, if any, etc. This information helps to target the people who are more likely to go with all four aforementioned stages.
Finally, you need to develop winning content online. These days, no business can survive without a solid online presence. Hence, you should think about how you want to grab people’s attention on the Internet. Luckily, there are numerous ways one can do so. You can research the ways of building an online presence and choose methods that fit you best.
A sales funnel can be an incredibly useful and easy tool for luring people in and building a customer base. Yet, it takes a lot of research and practice. The art of selling looks easy to some. However, convincing people to buy your product instead of someone else’s is the trickiest part. This is where a good sales funnel can come into play. This concept can ensure a stable incoming flow of people who are ready to shop.