Do’s and Don’ts of Link Building

Link building is a crucial step in the search engine optimization process, which is also the trickiest and most difficult step. Link building for content is similar to online content marketing. Businesses use marketing to get the word out and create excitement among their target market.

Quality link building enables businesses to rank higher in search results, which encourages visitors to browse and use the website. Link building for white hat SEO is not simple. To get the desired results, it takes specialist knowledge and the application of appropriate tactics. You could employ the services of link building companies or use backlinking yourself.

Some of the most important steps in the white hat link-building process that can aid in the development of organic link building are listed below.

  1. Understand Your Audience

Knowing your audience is the first stage in any SEO link building plan. For instance, if your company is in the entertainment industry, you must first determine your target market’s age, gender, and other characteristics before you can effectively appeal to them. You must decide whether the intended audience for administering a school website is teachers, parents, kids, officials from the education department, or a combination of all of them.

  1. Create Excellent Content

Creating excellent content is the most important phase in the white hat SEO link-building process. Outstanding content is created with the target audience’s questions and concerns in mind. All of the readers’ questions should be satisfactorily and naturally answered. Additionally, it should inspire them to learn more by giving them the impression that it was written just for them.

  1. List Only a Few Relevant Websites

Connecting with other websites to provide easy navigation is a crucial step in the link-building process. To do that, you must take the crucial step of shortlisting the pertinent websites that can promote your links. It doesn’t imply you have to shake hands with your rivals, but you should establish a relationship with the websites that share your viewpoint and cater to your link-building requirements.

  1. Restore Each Broken Link

Fixing every broken link is one of the most crucial elements in the link-building strategy. Broken links are those that take the user to a blank page rather than the specified content. Such problems arise when the website is transferred, is experiencing disruption, or the material has been moved. It would be beneficial if you fixed every broken link by revising the text, making changes to it, or creating new links. Do not, however, leave them ignored as this will harm your SEO ranking.

  1. Discover Resource Sites

Finding the resource pages is a crucial step in the white hat link-building process. The resource pages resemble a directory in that they list all the important sources and their links. For the target audience or website users, having a resource page might act as a map. Additionally, it might offer ground-breaking assistance in establishing more ties that are organic.

  1. Guest Posting

Contributions to content, often known as guest posting or guest blogging, are an excellent white hat link-building strategy. When it comes to improving search engine rankings, it has been found to be much more beneficial than broken link development. This is when you approach blogs on websites and suggest a topic to write about for them. Your blog post will be published on their website if it is approved, driving in traffic and increasing brand awareness.

Do`s of White Hat Link Building

The fact that you are now aware of the crucial steps in the backlinking strategy does not imply that you are prepared to start ranking highly in the search engines. To succeed in link building, there are still plenty of things to learn. So, for better results, here are some crucial do`s that you should always remember and adhere to.

  1. Create Quality Content

The most important and crucial step in the link-building process is creating top-notch content. The link is effectively dead if it doesn’t include any useful and fruitful content. Therefore, make sure the material speaks to the target audience and offers them something fresh and appealing. Then and only then will your newly established link start to rank.

  1. Establish Links to Reputable Websites

Making links on reputable websites is a crucial step in the process. This means that you shouldn’t ever create links solely with an eye toward quantity. You should pay special attention to quality. Only connect to sites that are trustworthy and serve the needs of your link and purpose.

  1. Make Use of Quick Wins

The websites, corporations, and businesses that help you in some way are quick wins in link development. You two appear to be on the same path and have similar goals. Another crucial step in link development is placing links to your website on other people’s websites or blogs. Also, it will guarantee a seamless experience for the users.

  1. Use a Broader Approach

Link building is a time-consuming operation. So don’t try to finish it in one day. Even if you try, it won’t work; all it will do is make you more concerned. The comprehensive method must be used while developing a backlinking strategy. It entails concentrating on the general development and positioning of your website by consistently adding links relevant to the search terms used by the target audience.

Don’ts of Link Building

Along with the do`s, there are a few don’ts that should be avoided at all costs when constructing links. Don’t forget to read them before beginning your quest for a higher search engine ranking.

  1. Interacting with Bad Blogs

Engaging with low-quality blogs is the most important part of link building. Such blogs struggle with a lack of natural links as well as ineffective content. The biggest problem with these types of blogs is that their material does not reflect their readers’ interests. Therefore, putting effort into building links on such blogs will be a waste of time.

  1. Taking Part in Link Exchange

Participating in the link exchange activity is another major no-no in the link-building process. Google disapproves of this practice. Google assigns low ratings when two sites that appear to be similar have a lot of artificial links on them. Therefore, prioritize the worth of content and links rather than exchanging links solely for the sake of ranking.

  1. Proposing Particular Anchor Texts

The practice of recommending particular anchor texts is one that is frequently used in link building. It is, however, a hazardous behavior that ought to never be engaged in. It results in the production of artificial links and keyword stuffing. So stop doing this and seek out expert assistance instead. You can take the advice of SEO professionals and make sure that links are valuable and natural.

  1. Avoid Using Unethical Link-building Techniques

Numerous strategies have been developed over time to speed up natural search engine ranks. Some instances of these strategies include cloaking which has to do with tricking consumers and search engines by using fake content or URLs.  This is done by making links to hidden content which is difficult to detect in an effort to mask the appearance of filling pages with keywords (e.g. white text on white background, locating text behind an image).

It is not worth the risk to use any strategies that aim to alter Google’s search engine rankings. These black-hat strategies are something that Google continually monitors. Sites that use this technique expose themselves to the risk of being permanently penalized.

Benefits of White Hat Link Building

  1. Improves Your Ranks 

A marketing strategy that adheres to Google’s recommended guidelines, such as matching keywords with pertinent landing pages, producing quality content, and acquiring trustworthy backlinks, will raise your SERP rankings.

  1. Saves You Money in the Long Run

Black hat SEO is used by businesses hoping to see a fast return on investment, however this will only help them in the short term as Google will eventually penalize them. An investment is typically needed to run a marketing campaign, although white hat SEO produces more reliable, long-term results.

  1. Prepares Your Website for Updates

It’s impossible to predict what Google’s upcoming significant update will include. However, if you remember their objective of giving customers a positive experience, you can be confident that a completely optimized website will be safe.

  1. Network Development

Black hat diverse spam-based strategies are used by SEO operators to raise rankings. It may appear to be effective in the short term, but it is ineffective in the long run. Although you might have a sizable following, likes, and subscriber base, neither sales nor genuine brand awareness will result from it. 

White hat link building on the other hand, makes use of advertising techniques and the targeting of a particular audience while maintaining quality. You might need to be patient to take advantage of it because it doesn’t employ spamming. It is one of the best strategies for attracting web visitors who might grow to be devoted customers. 


For businesses, ranking high on the first page of search results has become crucial. It serves as a guarantee that users are receiving the necessary expertise, data, or service. Natural connections can be a huge help in this area. Therefore, don’t ignore organic link building strategies. Moreover, you need to avoid using bad link building techniques to save your page from being penalised by search engines.