Domain Name Trends: What’s Hot and What’s Not in 2023-24

In the ever-evolving landscape of the internet, domain names are the digital addresses that define brands, websites, and online identities. As we step into 2023 and peer into the horizon of 2024, domain name trends are shifting. In the section below, we’ll explore what’s hot and what’s not in the world of domain names.

What’s Hot

  • Short and Memorable Domain Names

Short and memorable domain names are in high demand. They are easier to remember and type, making them more user-friendly. Businesses increasingly opt for concise and catchy domains that leave a lasting impression. 

  • Domain Hacks

Domain hacks involve cleverly incorporating a keyword into the domain name to create a unique and catchy web address. This trend is gaining popularity as it allows businesses to create memorable and brandable URLs.

  • Brandable Domain Names

Branding is essential in the digital age. Many companies are investing in domain names that reflect their brand identity. Creative and brandable domains help businesses stand out in the crowded online marketplace.

  • Personalized Domain Names

Personalization is becoming a key element in domain names. Individuals and businesses are opting for domain names that reflect their unique identity. This adds a personal touch and can be a valuable asset for building a solid online presence.

  • Creative Domain Names
    Creativity knows no bounds in the domain name space. Companies are embracing unconventional and imaginative domain names to make a statement and set themselves apart from competitors. The goal is to be memorable and innovative.

What’s Not

Overly Generic Domain Names

Generic domain names that lack uniqueness are becoming less popular. Names like “” or “” are losing appeal as they fail to differentiate businesses in a crowded market.

Overly Long Domain Names

Long and complex domain names are also on the decline. People prefer brevity and simplicity. Lengthy URLs can be challenging to remember and may lead to typos, sending potential visitors to the wrong websites.

Hyphenated Domain Names

Hyphens were once used to separate keywords in domain names for better readability. However, they are falling out of favour. Search engines and users alike prefer hyphen-free names as they look cleaner and are easier to type.

Non-Branded Domains

Domain names that don’t reflect a brand’s identity or purpose are becoming less attractive. Today’s users expect a domain name to provide insight into what a website offers. Non-branded or unrelated domain names can lead to confusion and mistrust.

Trademark Infringement

Using someone else’s trademark in your domain name is not smart. Laws surrounding trademark infringement are strict, and it can lead to legal troubles and the loss of the domain. It’s essential to choose domain names that are legally sound and unique.


The stream of domain names is evolving rapidly, and staying updated with the latest trends is crucial. Short, memorable, and creative domain names are hot commodities, while generic, lengthy, and non-branded names fall out of favor. As we move forward into 2023 and beyond, businesses and individuals need to choose domain names that reflect their brand identity and leave a lasting impression on their audience.