Digital marketing is a form of marketing that involves the promotion of websites and software products/apps through types of electronic media channels. The term also describes the advertising methods that are used in marketing these products/apps. Digital marketing channels may include search engine optimization (SEO), search engine marketing (SEM), content etc.
In the next four years, digital marketing will have reached an unprecedented level. By 2021, digital content is projected to be responsible for 80% of global consumer traffic with mobile being the primary screen results in a 50/50 split between mobile and desktop.
Digital Marketing Trends
Video has already become a standard in social media sharing and will continue to replace traditional forms of advertising such as billboards and television ads. This includes YouTube, which has more than 1 billion users, but marketers can also leverage Facebook Live and Periscope (which Twitter owns) to gain viewers.
2-Social Media Advertising
Social media advertising on platforms like Facebook and Instagram became big business for brands over the past few years. With these channels becoming saturated, platforms like Kik and Snapchat are providing brands with new opportunities to connect with consumers. According to Curalate, which focuses on the social analytics for online retail, there were 19 billion interactions (likes, comments, etc.) on Instagram worldwide in 2015 that accounted for $595 million in sales through the photo-sharing app.
3- Experiential marketing
Experiential marketing has become popular because it creates an emotional connection between consumers and brands. But this will soon be taken to the next level by combining interactivity with augmented reality (AR). You may have already noticed how prevalent AR is becoming across different platforms including Facebook Messenger’s ‘hidden’ feature where you can receive special deals when walking through stores or Target allowing users to virtually “try on” makeup.
As access to the internet continues to expand, in-store technology is also increasing. This includes beacons and other location tracking tools that allow consumers to see a specific ad or offer when in a certain area, without being directed to a website. According to GSMA Intelligence, more than 1 billion people will have some form of beacon by 2020.
Mobile wallets are slowly gaining traction as mobile adoption increases. It’s forecasted that there will be 757 million mobile wallet users by 2020 which will give advertisers the ability to target consumers at the point of sale with an offer for an immediate purchase after viewing their ad campaign. Mobile payments are estimated to reach $3 trillion by 2020 .
Social media has become a dominant platform for brands and marketers to reach consumers. From Facebook to Twitter, it is critical that brands have a presence on these platforms in order to connect with current and potential customers. However, tracking the content you post isn’t always easy especially when monitoring real-time conversations which is why social metrics are becoming an important part of measuring marketing efforts. In fact, according to Marketing Land , “71% of marketers say they plan on increasing their use of social listening tools in 2016.”
Digital Marketing Industry Trends and Statistics
1-Digital Marketing Statistics
Digital Marketing 2020: A New Reality for Consumer-Centric Brand marketers face new challenges as they adapt their strategies to a world where real connections with consumers happen online, across multiple connected devices and screens. This requires marketers to rethink and reorganize traditional brand building activities into an omni-channel approach that recognizes individual customers’ interactions with brands across every channel – digital and physical – and synchronizes offers, messaging, communications and moments of truth for each customer. Marketers can fight this transformation. Here is the opportunity to write for digital marketing.
2-Digital Marketing Statistics
Throughout the world, digital media players are becoming more prevalent in nearly every market sector. On a global basis, spend on digital ads will grow 12% to total $189 billion by the end of 2017. This represents nearly one-third of all ad spending worldwide. The leading growth is coming from mobile advertising, which is expected to rise 26% to $73 billion next year. Full Report Digital marketers face new challenges as they adapt their strategies to a world where real connections with customers happen…
As seen above, Curalate calculated that 19 billion Instagram interactions occurred in 2015 and led to $595 million in ad revenue. That number is expected to nearly double by 2020 when it’s estimated there will be 40 billion brand-related interactions and $1.3 billion in ad revenue.
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3. Mobile Apps
People love using mobile apps and that means your audience has online behaviors that are different from their non-mobile peers. What do you think they’re doing on their phones? Most likely, they’re checking email, sending texts, watching videos or playing games. This type of behavior can easily be catered to with a mobile app which users only need one touch away from the content they want to view. By 2020, according to eMarketer, mobile app time will account for 50% of all digital media time compared to just 10% in 2011.
4. Digital Video Consumption
By 2020, digital video consumption will more than double with nearly two-thirds of all global internet users watching online videos at least once per month. That’s more than 1.7 billion people across the world! With so many viewers, there’s a huge opportunity for marketers to reach a lot of people with engaging video ads.