Digital Marketing For Small Businesses

Digital marketing can be a strange world to break into for small businesses. Suppose you happen to be a bit more of a traditionalist and open a brick and mortar store. In that case, you might think that the only form of marketing you would need is something a bit more traditional – a giant “Grand Opening” banner, a few balloons, maybe an ad in the local newspaper or broadcast on radio or hiring a TV Advertising Agency

The sad truth is that it doesn’t work as well as it used to. 

Not alone, at least. 

Since the internet and smartphones became an inseparable part of society, digital marketing has become a necessity, even if the intended target market could be considered more local than national or even international.

Why is Digital Marketing Necessary?

The Internet has become an excellent tool for all businesses. For small businesses in particular, those with carefully crafted digital marketing plans tend to be the ones that succeed even in a post-pandemic world.

This was a lesson that many small business owners had to learn very quickly. Even if their store couldn’t sell things online, it still helped people find their business when they needed to find something to buy.

What Are Some of the Benefits of Digital Marketing?

For the brick and mortar example above, digital marketing allows for a much larger reach than just local marketing. It’s also considerably cheaper, particularly when the costs of paying newspapers, TV, and radio stations to create, print, or broadcast the ads. 

Still, marketing of all sorts is supposed to be seen as an investment. So what kind of ROI can be expected from a successful digital marketing plan? Here are a few things:

  • You can connect with your intended customer base easier.
  • It allows you to expand outside your current area (which is nice if you get to the point of wanting to expand).
  • You can personalize your advertising to the needs of your intended audience.
  • Communication options open up.
  • Creates a better environment for word of mouth advertising.
  • You can track and monitor your success without any third party.

What Are Some Digital Marketing Strategies?

While there are plenty to choose from, it’s best to select the digital marketing strategy that works best for your target market. 

Here are some basic digital marketing plans to consider:

Mobile Marketing

Everyone’s got a smartphone these days. So what better way to reach out to people through those very same devices? This type of digital marketing strategy uses built-in technology to target specific people based on when they are most likely to be on their phones or location. Part of this kind of plan could be sending past customers a discount code to use in your store.

Local Search Marketing

If you have the chance to learn SEO, utilizing this digital marketing plan to build your local customer base is the way to go. This strategy is very beneficial when providing a location for people to find your store and giving at least a brief overview of what they can expect when they come through your doors.

Content Marketing

Are you not sure if your intended customer base knows what you sell or what kind of service you offer? Maybe you should create content to promote your products and expertise. Notice we didn’t say “products or expertise,” we said “products and expertise.” This builds the Know-Like-Trust factor and will bring people into your store. If you don’t have a blog already, create one for your store to showcase both.

Email Marketing

This is actually fairly similar to content marketing. What you can typically write on a blog, you can send to an email that is on your list. Not everyone will be able to access your website; however, if someone gave you their email to send content to, this is an opportunity to send information regarding specials you might have currently or coming up.

Social Media Marketing

This kind would be helpful if you are looking for customers who are likely to use apps like Facebook, Instagram, Twitter, etc. This requires a bit of an active approach as news tends to move fast on these platforms. As such, you need to post often and with purpose.

How Can Someone Know Their Digital Marketing Plan Works?

Usually, when it comes to digital marketing, whatever is ultimately decided on will have tools to monitor and track certain metrics. If you are looking to get more visitors to your website, and ultimately your store, it’s important to use those tools as much as possible.

For those just starting, it can be tough to know what those tools tell you and know if you are having any kind of success with your digital marketing plan.

If you are looking for someone to walk you through the different digital marketing strategies you can use for your website or small business, or someone with years of experience doing it for multiple businesses, reach out to the Target River to schedule a consultation!