When it comes to running a successful retail store, even the smallest elements can make a significant impact on customer purchase decisions. One such detail that often goes unnoticed but holds considerable potential is the design of your merchandise, including the choice of coat hangers.
While these might seem like trivial aspects of visual merchandising, they play a vital role in enhancing the presentation of your clothing and overall store ambience. So, you must choose the right hangers to present your clothing, optimise space, and create a cohesive and appealing shopping experience for your customers.
The following pointers can aid you in choosing the ideal hangers for your retail store:
Consider the Type of Clothing You Sell
The first step you should consider is the type of clothing you sell. For example, if you specialise in selling delicate and lightweight items such as lingerie or dresses, consider using padded or contoured hangers. On the other hand, if you sell heavier items like coats or suits, sturdy wooden or metal hangers with a broader shoulder width will provide the necessary support and prevent sagging.
Consider Space Optimisation
In a retail environment, space optimisation is crucial. Choosing the right hanger design can maximise the available space in your store and create a neat and organised display. Here are a few designs to consider:
a. Slimline Hangers: These are thin and space-saving and are ideal for lightweight clothing items. They take up less space on the rack, allowing you to fit more items and create a visually appealing display.
b. Cascading Hangers: These are designed to create a cascading effect, allowing you to hang multiple garments vertically from a single hanger. This design helps display coordinating outfits or items with matching accessories.
c. Hangers with Clips: These are versatile for hanging skirts, pants, or accessories. Look for hangers with adjustable clips to accommodate different garment sizes.
Consider Branding and Aesthetics
Coat hangers can also play a role in reinforcing your brand image and aesthetics. Consider incorporating your store’s branding elements into the hanger design. A consistent and cohesive look throughout your store can leave a lasting impression on your customers and help build brand recognition. Additionally, pay attention to the overall aesthetics. The hangers should enhance the overall ambience of your store and create a visually pleasing shopping experience.
Focus on Quality and Durability
Investing in high-quality, durable products is essential for long-term cost savings and customer satisfaction. Opt for sturdy materials such as wood or metal. Wooden hangers are mainly known for their durability and classic aesthetic appeal. They offer strength and support for various clothing items, making them a popular choice in many retail stores.
Test the Functionality
Before making a purchase, it’s a good idea to test the functionality of the hangers. Look for hangers that are easy to use and allow for smooth and efficient handling of the garments. Consider factors such as the ease of hanging and removing clothing, the stability of the hanger on the rack, and the overall user experience. Request samples from potential suppliers to assess the hangers’ quality, functionality, and durability firsthand.
In conclusion, choosing the right coat hangers for retail stores is an important decision that can impact your merchandise’s overall presentation and functionality. Consider the type of clothing you sell, optimise space with the right hanger design, incorporate branding elements, prioritise quality and durability, and test the functionality before making a purchase. With these tips and tricks, you can select the perfect hangers that enhance your store’s aesthetics, optimise space, and create a positive shopping experience for your customers.